Otwarty dostęp

Social interactions impact on product and service development


Zacytuj

Bosman, J. (2006). Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly - The New York Times. Retrieved November 18, 2019, from the New York Times website: https://www.nytimes.com/2006/04/04/business/media/chevy-tries-a-writeyourownad-approach-and-the-potshots-fly.html. Sustainability, 12(4), 1348-1365. Search in Google Scholar

Bratianu, C., Hadad, S., & Bejinaru, R. (2020). Paradigm shift in business education: a competence-based approach10.3390/su12041348 Search in Google Scholar

Chevalier, J. A., & Mayzlin, D. (2006, August). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, Vol. 43, pp. 345–354. https://doi.org/10.1509/jmkr.43.3.34510.1509/jmkr.43.3.345 Search in Google Scholar

Cojocaru, M. G., Thille, H., Thommes, E., Nelson, D., & Greenhalgh, S. (2013). Social influence and dynamic demand for new products. Environmental Modelling and Software, 50, 169–185. https://doi.org/10.1016/j.envsoft.2013.06.00810.1016/j.envsoft.2013.06.008 Search in Google Scholar

Feick, L. F., & Price, L. L. (1987). The Market Maven: A Diffuser of Marketplace Information. Journal of Marketing, 51(1), 83. https://doi.org/10.2307/1251146.10.2307/1251146 Search in Google Scholar

Garside, R., Pitt, M., Somerville, M., Stein, K., Price, A., Gilbert, N. Surveillance of Barrett’s oesophagus: exploring the uncertainty through systematic review, expert workshop and economic modelling. Health Technol Assess 2006;10:1-142.10.3310/hta1008016545207 Search in Google Scholar

Gerpot, T.J. (2018). Relative fixed Internet connection speed experiences as antecedents of customer satisfaction and loyality: an empirical analysis of consumers in Germany. Management & Marketing. Challenges for the Knowledge Society, 13(4), 1150-1173. Search in Google Scholar

Godes D. Invited comment on “Opinion leadership and social contagion in new product diffusion”. Marketing Sci. (2011) 30(2):224–229.10.1287/mksc.1100.0605 Search in Google Scholar

Hoffman, D. L., Kopalle, P. K., & Novak, T. R. (2010). The “right” consumers for better concepts: Identifying consumers high in emergent nature to develop new product concepts. Journal of Marketing Research, 47(5), 854–865. https://doi.org/10.1509/jmkr.47.5.85410.1509/jmkr.47.5.854 Search in Google Scholar

Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M., & Singh, S. S. (2010). Consumer Cocreation in New Product Development. Journal of Service Research, 13(3), 283–296. https://doi.org/10.1177/109467051037560410.1177/1094670510375604 Search in Google Scholar

Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviours. International Journal of Research in Marketing, 33(1), 27–41. https://doi.org/10.1016/j.ijresmar.2015.06.00410.1016/j.ijresmar.2015.06.004 Search in Google Scholar

ICT Facts and figures 2017. (2017). Search in Google Scholar

Iyengar, R., Van den Bulte, C., & Valente, T. W. (2011). Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion. Marketing Science, 30(2), 230–232. https://doi.org/10.1287/mksc.1100.061410.1287/mksc.1100.0614 Search in Google Scholar

Kaplan, A., Haenlein, M. (2010) Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53 (1), pp. 59-68.10.1016/j.bushor.2009.09.003 Search in Google Scholar

Kim, Y., & Chandler, J. D. (2018). How Social Community and Social Publishing Influence New Product Launch: The Case of Twitter During The Playstation 4 and Xbox One Launches. Journal of Marketing Theory and Practice, 26(1–2), 144–157. https://doi.org/10.1080/10696679.2017.138923810.1080/10696679.2017.1389238 Search in Google Scholar

Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S. (2011) Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54 (3), pp. 241-25110.1016/j.bushor.2011.01.005 Search in Google Scholar

Lee, S. E., Yang, H., & Lee, Y. (2013). The Influence of Technological and Symbolic Innovation on New Product Adoption in a Social Context. Family and Consumer Sciences Research Journal, 42(2), 138–149. https://doi.org/10.1111/fcsr.1204810.1111/fcsr.12048 Search in Google Scholar

Magnusson, P. R., Matthing, J., & Kristensson, P. (2003). Managing User Involvement in Service Innovation: Experiments With Innovating End Users. Journal of Service Research, 6(2), 111–124. https://doi.org/10.1177/109467050325702810.1177/1094670503257028 Search in Google Scholar

Manski, C. F. (2000). Economic analysis of social interactions. Journal of Economic Perspectives, 14(3), 115–136. https://doi.org/10.1257/jep.14.3.11510.1257/jep.14.3.115 Search in Google Scholar

Moore, G. A. (1999). Crossing the chasm : marketing and selling high-tech products to mainstream customers. HarperBusiness. Search in Google Scholar

Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388–406. https://doi.org/10.1111/j.1540-5885.2009.00667.x10.1111/j.1540-5885.2009.00667.x Search in Google Scholar

Peltola, T., & Mäkinen, S. J. (2014). Influence of the adoption and use of social media tools on absorptive capacity in new product development. EMJ - Engineering Management Journal, 26(3), 45–51. https://doi.org/10.1080/10429247.2014.11432019.10.1080/10429247.2014.11432019 Search in Google Scholar

Prahalad, C. K., & Ramaswamy, V. (2000). Co-Opting Customer Competence. Harvard Business Review. Retrieved from https://www.researchgate.net/publication/245678054_Co-Opting_Customer_Competence Search in Google Scholar

Ritzer, G., & Jurgenson, N. (2010). Production, Consumption, Presumption: The nature of capitalism in the age of the digital “prosumer.” Journal of Consumer Culture, 10(1), 13–36. https://doi.org/10.1177/146954050935467310.1177/1469540509354673 Search in Google Scholar

Roberts, D. L., & Piller, F. T. (2016). Finding the right role for social media in innovation. MIT Sloan Management Review, 57(3), 41–47. https://doi.org/10.7551/mitpress/11633.003.001910.7551/mitpress/11633.003.0019 Search in Google Scholar

Roy, R., Rabbanee, F. K., & Sharma, P. (2016). Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing. European Journal of Marketing, 50(5/6), 816–837. https://doi.org/10.1108/EJM-10-2014-0609.10.1108/EJM-10-2014-0609 Search in Google Scholar

Social Bakers (2014). The State of Social Marketing 2014, retrieved from: https://www.socialbakers.com/blog/2110-the-state-of-social-marketing-2014 Search in Google Scholar

Strahilevitz, L. J., & Benkler, Y. (2007). The Wealth of Networks: How Social Production Transforms Markets and Freedom. The Yale Law Journal, 116(7), 1472. https://doi.org/10.2307/2045576610.2307/20455766 Search in Google Scholar

Thille, H., Cojocaru, M., Thommes, E. W., Nelson, D., & Greenhalgh, S. (2013). A dynamic pricing game in a model of new product adoption with social influence. Proceedings - SocialCom/PASSAT/BigData/EconCom/BioMedCom 2013, 762–767. https://doi.org/10.1109/SocialCom.2013.114.10.1109/SocialCom.2013.114 Search in Google Scholar

Traphagen, M. (2015). Why Engagement DOES Matter As A Social Media Metric.[online] Marketing Land. Search in Google Scholar

Turner, J. (1998). A Theory of Social Interaction - Google Books. Retrieved from https://books.google.cz/books?hl=en&lr=&id=a1H91KqOskC&oi=fnd&pg=PA3&dq=social+interaction+theory&ots=Eh6OkpdPPF&sig=_2mxdfnhtv4J9GbHJ8Ixu-Yq3rY&redir_esc=y#v=onepage&q&f=false Search in Google Scholar

Vere De, I. (2014). New consumerism: The influence of Social technologies on product design. Proceedings of the 16th International Conference on Engineering and Product Design Education: Design Education and Human Technology Relations, E and PDE 2014, 530–536. Institution of Engineering Designers, The Design Society. Search in Google Scholar

Von Hippel, E. (1986). Lead Users: A Source of Novel Product Concepts. Management Science, 32(7), 791–805. https://doi.org/10.1287/mnsc.32.7.79110.1287/mnsc.32.7.791 Search in Google Scholar

Wu, C., Che, H., Chan, T. Y., & Lu, X. (2015). The Economic Value of Online Reviews. Marketing Science, 34(5), 739–754. https://doi.org/10.1287/mksc.2015.092610.1287/mksc.2015.0926 Search in Google Scholar

eISSN:
2558-9652
Język:
Angielski