How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Data publikacji: 15 lip 2023

Zakres stron: 61 - 74

Otrzymano: 17 mar 2023

Przyjęty: 04 cze 2023

DOI: https://doi.org/10.2478/pcssr-2023-0019

Słowa kluczowe

Sporting events, sponsorship, branding, sport management, consumer behaviour

© 2023 Manuel Alonso Dos-Santos et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.