The impact of social media on managing the image of the Polish national football team

Data publikacji: 06 lip 2020

Zakres stron: 46 - 55

Otrzymano: 29 cze 2019

Przyjęty: 20 maj 2020

DOI: https://doi.org/10.2478/pcssr-2020-0018

Słowa kluczowe

social media, sports marketing, image, sports brand, public relations, football

© 2020 Bańbuła Joanna et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.