Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions

Data publikacji: 17 paź 2018

Zakres stron: 53 - 61

Otrzymano: 22 lut 2018

Przyjęty: 10 kwi 2018

DOI: https://doi.org/10.2478/pcssr-2018-0020

Słowa kluczowe

athlete brand, athlete brand extension, human brands, sport marketing

© 2018 Syed Ali Hasaan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.