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Active spectating in the digital public sphere: A qualitative exploration


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Overview of media examples shown to participants

Examples Description of post User Platform
Example 1: Donation Instagram post Post displaying the message: “Thank you for donating to UN Refugee Agency. Your donation will help displaced Afghans in need” User hidden Instagram
Example 2: Influencer Tik Tok meme Influencer shows preference for left-wing parties in 10-second video with a comedic viral audio-track (“You Get a Cupcake”) Norwegian reality TV star/influencer TikTok
Example 3: Petition campaign video 30-second video post in which a Sámi artist explains, in English, that mining companies are polluting fjords in northern Norway. Includes a call to sign and share a petition. User hidden Instagram
Example 4: Vaccine-sceptic meme Cartoon-style meme depicting the year 2030 with a man receiving his twentieth Covid-19 vaccine from a doctor who says, “Just one more, trust us, we’re the government” User hidden Facebook
Example 5: Manipulated advert satire + comment thread Manipulated image of a campaign advertisement from a political party, the post is marked humour; plus the top-20 comments attached Users hidden Reddit
Example 6: #BlackOutTuesday Black square posted to Instagram along with “#BlackOutTuesday”, part of a popular campaign connected to the Black Lives Matter movement David Beckham Instagram
Example 7: Politician Facebook post Facebook post with link to news story about patient neglect in hospitals, contributor claims this is due to excessive funding for foreign aid and climate policy Leader of right-wing political party in Norway Facebook
Example 8: Tweet against JK Rowling Tweet calls for a boycott of all Harry Potter merchandise, accusing JK Rowling of hateful behaviour User hidden Twitter
Example 9: “I voted” profile frame Facebook profile picture with “I voted MDG” (Green party) User hidden Facebook
Example 10: Ukraine profile frame Facebook profile picture with Ukraine flag frame (Only shown to 2022 groups; 3 of 7) User hidden Facebook

Overview of study participants

Group number Participant number Age Gender Region of Norway Job or field of study Political interest level
1 1 22 Female Town, Mid Undergraduate student, biotechnology Medium
2 24 Male City, East Master’s student, management Low
2 3 22 Female City, Mid Graphic design intern Low
4 21 Female Town, Mid Administrative assistant Low
5 20 Male City, North Chemical process apprentice Medium
3 6 19 Male Village, Mid Call centre employee High
7 23 Female City, North Master’s student, media studies High
8 20 Female Village, East Undergraduate student, political science High
4 9 24 Male Village, West Master’s student, political science High
10 18 Male City, East High school student High
11 22 Male Village, South Master’s student, physics High
5 12 20 Female Town, Mid Undergraduate student, game design Medium
13 20 Male Town, West Undergraduate student, game design Low
6 14 25 Female Town, East Bartender Medium
15 20 Female City, East Undergraduate student, architecture Low
16 21 Male City, East Undergraduate student, physics Medium
17 25 Female Village, West Undergraduate student, geology Low
7 18 24 Female Town, North Master’s student, organisational studies High
19 24 Female Town, North Undergraduate student, drama Low
20 23 Male City, West Master’s studies, European studies Medium

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Area of interest

Questions asked (sometimes the conversation flowed in such a way that certain questions needed not be asked)

Warming up

Tell us a bit about yourselves: How old are you, which city do you live in, what do you study/work with?

Do any of you know one another from before today? (And if so, how?)

Social media

Talk a little about your social media habits: What social media platforms do you use? How do you use them?

Have you ever posted something online and regretted it?

Do you think using social media has had an impact on who you are as a person?

Identity

Participants did a ranking task, where they ordered items in terms of how important they were for their own self-image. Items included political views, religious beliefs, gender, hobbies, talents and abilities, etc.

Experiences with politics

What is your relationship to news? Do you take in news (absolutely fine if not)?

What do you think of when you hear the word “politics”? (after discussing their takes, encourage to keep broad notion of “the political” in mind)

Would you say you are interested in politics? (What makes you say yes/no?)

How has your relationship to politics changed over time?

Do you ever “act political” / participate in politics?

Please raise your hand if you consider yourself to be (each raise-hands round was followed by discussion): “on the left side”, “on the right side”, “a feminist”, “conservative”, “a socialist”, “an activist”, “woke”

What does being a “good citizen” mean, to you? (and “bad” citizen?)

Social media and politics

Does social media play a role in your relationship to politics?

How often would you say you see political content on social media? And what kind of political content, from what kind of users?

How do you feel about people posting about politics on social media? Are there better and worse ways to do it?

Do you show your political views on social media? If yes, how? If no, why not?

Photo-elicitation examples

Moderator introduces the PPT with the following, and prompts throughout: We will show the examples in the PPT and discuss them in different ways Have you seen something like this before?

What is your impression?

E.g., How would you interpret/respond if an influencer, politician, friend, acquaintance, etc. shares this?

Could you “react” using any technological functions (like, save, etc.)?

Finishing up

Do you have anything you feel like saying that we did not come across?

Do you have any questions?

Thank you so much for your time. Please feel free to contact me anytime if there is something you would like to know or add.

eISSN:
2001-5119
Język:
Angielski
Częstotliwość wydawania:
2 razy w roku
Dziedziny czasopisma:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication