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Inequality in Posting Behaviour Over Time: A study of Danish Facebook users

Anja Bechmann
Anja Bechmann
   | 28 cze 2019
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Data publikacji: 28 cze 2019
Zakres stron: 31 - 49
DOI: https://doi.org/10.2478/nor-2019-0012
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© 2019 Anja Bechmann, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Monthly profile posts before normalization
Monthly profile posts before normalization

Figure 2

Monthly posts per gender (top left), age (top right), education (bottom left) and area of residence (bottom right)
Monthly posts per gender (top left), age (top right), education (bottom left) and area of residence (bottom right)

Figure 3

The percentage of posters in age groups
The percentage of posters in age groups

Poisson regression of monthly wallposts over time (2007–2014) by gender, age, education and area of residence. Robust standard errors and exponentiated coefficients (incidence rate ratios) are used

Model 1 Coef./Std err. Model 2 Coef./Std err. Model 3 Coef./Std err. Model 4 Coef./Std err. Model 5 Coef./Std err.
Date (monthly) 1.006*** (0.001) 1.010*** (0.002) 1.003* (0.001) 1.000 (0.005) 1.007*** (0.001)
Gender (1=female) 1.471*** (0.159) 92.883*** (121.536) 1.447*** (0.153) 1.463*** (0.157) 1.445*** (0.156)
15–29 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.)
30–44 0.957 (0.126) 0.959 (0.119) 0.105 (0.161) 0.947 (0.129) 0.960 (0.123)
45–59 1.052 (0.195) 1.023 (0.177) 0.095 (0.199) 1.028 (0.196) 1.020 (0.182)
60+ 1.239 (0.388) 1.100 (0.334) 0.001*** (0.002) 1.231 (0.381) 1.155 (0.350)
Short 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.)
Medium 1.469* (0.229) 1.496* (0.232) 1.459* (0.229) 0.058 (0.201) 1.481* (0.232)
Long 1.547** (0.247) 1.563** (0.246) 1.513** (0.243) 0.026 (0.087) 1.553** (0.248)
Urban (1=urban) 1.166 (0.116) 1.152 (0.113) 1.165 (0.115) 1.160 (0.116) 10.214 (13.109)
Gender:
  Male × Date 1.000 (.)
  Female × Date 0.993** (0.002)
Age:
  15–29 × Date 1.000 (.)
  30–44 × Date 1.004 (0.002)
  45–59 × Date 1.004 (0.003)
  60+ × Date 1.011*** (0.003)
Education:
  Short × Date 1.000 (.)
  Medium × Date 1.005 (0.006)
  Long × Date 1.007 (0.005)
Urbanization:
  Rural × Date 1.000 (.)
  Urban × Date 0.997 (0.002)
Constant 0.078*** (0.053) 0.006*** (0.006) 0.423 (0.403) 3.070 (10.050) 0.030*** (0.027)
N. of obs. 48,300 48,300 48,300 48,300 48,300

j.nor-2019-0012.apptab.001

Model 1 Coef./Std err. Model 2 Coef./Std err. Model 3 Coef./Std err. Model 4 Coef./Std err. Model 5 Coef./Std err.
Date (monthly) 1.000 (0.003) 0.996 (0.006) 0.993 (0.005) 1.002 (0.013) 1.002 (0.004)
Gender (1=female) 1.103 (0.120) 0.017 (0.072) 1.085 (0.119) 1.105 (0.120) 1.105 (0.121)
15–29 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.)
30–44 0.840* (0.069) 0.847* (0.070) 0.481 (2.411) 0.842* (0.069) 0.839* (0.069)
45–59 0.846 (0.107) 0.850 (0.106) 0.000 (0.002) 0.085 (0.106) 0.845 (0.106)
60+ 0.620*** (0.086) 0.623*** (0.086) 0.000* (0.000) 0.625*** (0.088) 0.624*** (0.087)
Short 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.) 1.000 (.)
Medium 1.666** (0.290) 1.663** (0.290) 1.670** (0.294) 0.344 (3.241) 1.665** (0.290)
Long 1.817*** (0.309) 1.813*** (0.307) 1.795*** (0.307) 45.064 (407.550) 1.819*** (0.309)
Urban (1=urban) 0.982 (0.110) 0.983 (0.110) 0.987 (0.113) 0.982 (0.110) 32.477 (147.544)
Gender:
  Male × Date 1.000 (.)
  Female × Date 1.007 (0.007)
Age:
  15–29 × Date 1.000 (.)
  30–44 × Date 1.001 (0.008)
  45–59 × Date 1.012 (0.008)
  60+ × Date 1.031* (0.013)
Education:
  Short × Date 1.000 (.)
  Medium × Date 1.002 (0.015)
Long × Date 0.995 (0.014)
Urbanization:
  Rural × Date 1.000 (.)
  Urban × Date 0.995 (0.007)
Constant 5.050 (10.650) 57.825 (211.587) 489.468 (1689.259) 1.328 (11.516) 1.382 (3.296)
N. of obs. 12,276 12,276 12,276 12,276 12,276

The data set compared with the Gemius estimated total population of Facebook users in Denmark

Digital Footprints data set (August 2014) Gemius Facebook user data set (August 2014) Facebook users in DK (Gemius, August 2014) Danish population (August 2014)
Age 15–29 239 23.9 616 15.5 926,384 29.1 −5.2 1,042,898 24.7
Age 30–44 191 19.1 835 21.0 797,608 25.1 −6 1,013,786 24.0
Age 45–59 282 28.2 1,428 35.8 827,729 26.0 2.2 1,153,027 27.3
Age 60+ 201 20.1 1,108 27.8 628,619 19.8 0,3 1,010,763 23.9
Female 518 51.8 1,858 46.6 1,604,057 50.4 1.4 2,052,919 48.6
Male 482 48.2 2,129 53.4 1,576,282 49.6 −1.4 2,167,555 51.4
Short education 88 8.8 2,172 54.5 1,793,297 56.4 −47.6 2,282,398 54.1
High school, colleges and equivalent education 381 38.1 1,157 29.0 884,085 27.8 10.3 1,202,341 28.5
Higher education 531 53.1 658 16.5 502,958 15.8 37.3 735,735 17.4
Rural 543 54.3 3,022 75.8 232,1514 73.0 −18.7 3,146,063 74.5
Urban 457 45.7 965 24.2 858,826 27.0 18.7 1,074,411 25.5
Total 1,000 100 3,984 100 3,180,340 100 - 4,220,474 100
eISSN:
2001-5119
Język:
Angielski
Częstotliwość wydawania:
2 razy w roku
Dziedziny czasopisma:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication
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