Digital Transformation in Organizational Management: A Bibliometric Analysis

This research article aims to provide an in-depth examination of the complex aspects of digital transformation, from an organizational management perspective. The study offers an overview of the prominent research interests and trends in this field, shedding light on organizational changes brought by digital transformation, and on the strategic shifts it requires. To achieve these objectives, the research utilizes bibliometric analysis techniques, specifically performance analysis and science mapping. The analysis is conducted using the VoSviewer software application, which efficiently integrates data from multiple databases, including Web of Science and Scopus. The findings reveal that digital transformation, within the context of organizational management, encompasses diverse research directions and themes that play a central role in its success. Key areas of focus include innovation, leadership, dynamic capabilities, digital innovation, and change management. These themes highlight the pressing need for organizations to navigate and thrive in the digital age. The research contributes to the understanding of digital transformation and its implications for organizational management, both in private and public organizations, highlighting the differences between the two.