<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological measures, and the development of more sophisticated analytical techniques. By observing eye movements and fixations researchers can gain insight into the visual and cognitive processes underlying consumer choices. For this reason, a literature review of relevant studies provides a detailed synthesis of the development of eye-tracking experiments. This paper contributes to the latest findings on consumer behavior in the field of eye-tracking technology.</p>
</abstract>

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological measures, and the development of more sophisticated analytical techniques. By observing eye movements and fixations researchers can gain insight into the visual and cognitive processes underlying consumer choices. For this reason, a literature review of relevant studies provides a detailed synthesis of the development of eye-tracking experiments. This paper contributes to the latest findings on consumer behavior in the field of eye-tracking technology.

Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views

Naše gospodarstvo/Our economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views"}

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper...

Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views

Data publikacji: 03 kwi 2024

Zakres stron: 61 - 70

Otrzymano: 01 paź 2023

Przyjęty: 01 lut 2024

DOI: https://doi.org/10.2478/ngoe-2024-0006

Słowa kluczowe
Visual attention, Decision making, Eye tracking technology, Consumer behavior, Consumer choice

© 2024 Anita Peša et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views

Data publikacji: 03 kwi 2024

Zakres stron: 61 - 70

Otrzymano: 01 paź 2023

Przyjęty: 01 lut 2024

DOI: https://doi.org/10.2478/ngoe-2024-0006

Słowa kluczoweVisual attention, Decision making, Eye tracking technology, Consumer behavior, Consumer choice

© 2024 Anita Peša et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Słowa kluczowe
Visual attention, Decision making, Eye tracking technology, Consumer behavior, Consumer choice