<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.</p>
</abstract>

The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.

Religion and Cult Elements Integration in Marketing Activities Guide

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Religion and Cult Elements Integration in Marketing Activities Guide"}

The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements...

Religion and Cult Elements Integration in Marketing Activities Guide

Data publikacji: 07 mar 2023

Zakres stron: 101 - 120

Otrzymano: 15 cze 2022

Przyjęty: 20 gru 2022

DOI: https://doi.org/10.2478/mosr-2022-0015

Słowa kluczowe
emotional connection, consumer loyalty, cult, marketing, religion, brand

© 2022 Justinas KISIELIAUSKAS et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Religion and Cult Elements Integration in Marketing Activities Guide

Data publikacji: 07 mar 2023

Zakres stron: 101 - 120

Otrzymano: 15 cze 2022

Przyjęty: 20 gru 2022

DOI: https://doi.org/10.2478/mosr-2022-0015

Słowa kluczoweemotional connection, consumer loyalty, cult, marketing, religion, brand

© 2022 Justinas KISIELIAUSKAS et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
emotional connection, consumer loyalty, cult, marketing, religion, brand