[
Aaker, J. L., Garbinsky, E.N., & Vohs, K.D. (2012). “Cultivating admiration in brands: warmth, competence, and landing in the “golden quadrant”. Journal of consumer psychology, Vol. 22, No. 2, pp. 191-194.
]Search in Google Scholar
[
Aggarwal, P. and McGill, A.L. (2007), “Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products.” Journal Consumer Research, Vol. 32, No. 3, pp. 468-479.
]Search in Google Scholar
[
Bagozzi, R.P., and Dholakia, U. (1999), “Goal setting and goal striving in consumer behavior.” Journal of Marketing, Vol. 63, No. 4, pp. 19-32.
]Search in Google Scholar
[
Bayuk, J.B., Janiszewski, C., and Leboeuf, R. (2010), “Letting good opportunities pass us by: examining the role of mind-set during goal pursuit.” Journal Consumer Research, Vol. 37, No. 4, pp. 570-583.
]Search in Google Scholar
[
Chandler, S. and Schwarz, N. (2010), “Use does not wear the fabric of friendship: thinking of objects as alive makes people less willing to replace them.” Journal of Consumer Psychology, Vol. 20, No. 2, pp. 138-145.
]Search in Google Scholar
[
Dong, P. and Aggarwal, P. (2016). “Partner or servant? When relationship type affects trait expectations and evaluations of the brand”. ACR North American Advances.
]Search in Google Scholar
[
Fitzsimons, G., Chartrand, T.L., and Fitzsimons G.J. (2008), “Automatic effects of brand exposure on notivated behavior: how apple makes you ‘think different’.” Journal of Consumer Research, Vol. 35, No. 1, pp. 21-35.
]Search in Google Scholar
[
Fitzsimons, G. and Fishbach, A. (2010), “Shifting closeness: Interpersonal effects of personal goal progress.” Attitude and Social Cognition, Vol. 98, No. 4, pp. 535-549.
]Search in Google Scholar
[
Fishbach, A. and Dhar, R. (2005), “Goals as excuses or guides: the liberating effect of perceived goal progress on choice.” Journal Consumer Research, Vol. 32, No. 3, pp. 370-377.
]Search in Google Scholar
[
Fournier, S. (1998), “Consumers and their brands: Developing relationship theory in consumer research.” Journal of Consumer Research, Vol. 24, No. 4, pp. 343-373.
]Search in Google Scholar
[
Han, B., Wang, L., and Li, X. (2020), “To collaborate or serve? Effects of anthropomorphized brand roles and implicit theories on consumer responses.” Cornell Hospitality Quarterly, Vol. 61, No. 1, pp. 53-67.
]Search in Google Scholar
[
Harkin, B., Webb, T.L., Chang, B.P.I., Prestwich, A., Conner, M., Kellar, I., Benn, Y., and Sheeran, P. (2016), “Does monitoring goal progress promote goal attainment? A meta-analysis of the experimental evidence.” Psychological Bulletin, Vol. 142, No. 2, pp. 198-229.
]Search in Google Scholar
[
Hayes, A.F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. The Guilford Press, New York, NY.
]Search in Google Scholar
[
Huang, X., Li, X., and Zhang, M. (2013), “Seeing’ the social roles of brands: how physical positioning influences brand evaluation.” Journal of Consumer Psychology, Vol. 23, No. 4, pp. 509-514.
]Search in Google Scholar
[
Hsieh, M.H., Li, X.B., Jain, S.P., & Swaminathan, V. (2021). “Self-construal drives preference for partner and servant brands.” Journal of Business Research, Vol. 129, pp. 183-192.
]Search in Google Scholar
[
Jiraporn, N. and Desai, K.K. (2011). “Maintenance versus attainment goals: Influence of self-regulation goal type on goal pursuit behaviors.” ACR North American Advances.
]Search in Google Scholar
[
Kim, H.C. and Kramer, T. (2015), “Do materialists prefer the ‘brand-as-servant”? The interactive effect of anthropomorphized brand roles and materialism on consumer response.” Journal of Consumer Research, Vol. 42, No. 2, pp. 284-299.
]Search in Google Scholar
[
Kivetz, R., Urminsky, O., and Zheng, Y. (2006), “The goal-gradient hypothesis Resurrected: purchase acceleration, Illusion Goal Progress, and Customer Retention.” Journal of Marketing Research, Vol. 43, No. 1, pp. 39-58.
]Search in Google Scholar
[
Koo M. and Fishbach, A. (2012), “The small-area hypothesis: Effects of progress monitoring on goal adherence.” Journal of Consumer Research, Vol. 39, No. 3, pp. 493-509.
]Search in Google Scholar
[
Laran, J. (2016), “Consumer goal pursuit”, Current Opinion in Psychology, Vol. 10, pp. 22-26.
]Search in Google Scholar
[
Lin, C.W. and Rai, D. (2016). Work with me or for me: the influence of implicit self-theories on the preference of anthropomorphized products. ACR North American Advances.
]Search in Google Scholar
[
Locke, E. and Latham, G. (1991), “Self-Regulation through goal setting.” Organizational Behavior and Human Decision Processes, Vol. 50, No. 2, pp. 212-247.
]Search in Google Scholar
[
Meier, B.P., and Dionne, S. (2009). “Downright sexy: verticality, implicit power, and perceived physical attractiveness.” Social Cognition, Vol. 27, No. 6, pp. 883–892.
]Search in Google Scholar
[
Oppenheimer, D.M., Meyvis, T., & Davidenko, N. (2009). Instructional manipulation checks: Detecting satisficing to increase statistical power. Journal of Experimental Social Psychology, Vol. 45, No. 4, pp. 867-872.
]Search in Google Scholar
