Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach

Data publikacji: 18 kwi 2021

Zakres stron: 26 - 46

DOI: https://doi.org/10.2478/mmcks-2021-0003

Słowa kluczowe

Sustainability, small and medium-sized enterprises (SMEs), Social media, Strategic Advertising Tool, Ghana

© 2021 John Amoah et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.