An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy

Data publikacji: 18 kwi 2021

Zakres stron: 1 - 12

DOI: https://doi.org/10.2478/mmcks-2021-0001

Słowa kluczowe

pricing decision, price promotion, agent-based simulation, retail, customer behaviour

© 2021 Adji Candra Kurniawan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.