Managerial Challenges in the Current Geostrategic Context, Specific to Southeastern Europe

Political, economic and social developments, technological advances and the reconsideration of the military domain in the national security mechanism, etc. of the last decade show a much more accentuated dynamic than that of the phenomena that have manifested themselves since the end of the Cold War. The violent prolongation of the Crimea annexation into a war, Brexit and the Covid-19 pandemic, the rise of social media, the confrontation between sovereignism and progressivism, the climate problem and the waves of migration from the Middle East and North Africa, artificial intelligence and cyber attacks, Washington’s trade policy and its economic competition with Beijing are just a few examples of phenomena that influence the global social system, including the management process of an organization. In this profound interdependence, the geostrategic context requires, from a managerial point of view, an in-depth analysis of the conditions generating positive or negative implications on the development of specific activities, in relation to the local, regional or international context. Thus, a large-scale transformation of individual, group and organizational behaviour can be observed, challenging managers to reinvent themselves and the organizations they lead, i.e. to reformulate the ways in which organizational objectives are to be achieved.