K Dynamike Štylistiky Slovnej Zásoby V Súčasnej Online Mediálnej Produkcii Názorového Typu

The paper is aimed at nature, manifestation and mutual relation of two contradictory trends in alternative online periodicals with opinion­based articles (i.e. articles expressing authors’ opinions). On the one hand, the persuasive function of articles, aimed at shaping readers’ opinions, changes to pretend, change or cover the substance of a topic, usually on the edge of manipulation. This effect is reached by: a) gradation of emotions and usage of stylistically marked lexemes, b) shifts in meaning behind a common or presupposed context, c) preferring occasionalisms, d) deliberate desemantization of lexemes, e) revitalisation of semantics and stylistics of lexemes moving between the centre and the periphery of the lexicon. On the other hand there are also articles containing notional, unmarked and neutral words as basic words. Their function is to strengthen informative basis of articles. In order to reach a persuasive effect, both contradictory trends support an activity of competitive and cooperative relations. Lexicon of analysed articles becomes a vehicle for collision of persuasive and informative functions – the source of genre syncretism in media communication sphere. Research corpus consists of articles belonging to the rational type of journalism, appearing in internet alternative periodicals aimed at major geopolitical conflicts and related to crisis situation or crisis communication sphere. They cover especially public events, heated events and confrontation in the context of international political communication usually with the evidence or manifestation of geopolitical power. The corpus for stylistic analysis, interpretation and generalisation includes selected Slovak alternative online and opinion based periodicals.