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The usefulness of mobile applications in shaping responsible consumption

Ewa Jaska
Ewa Jaska
, 
Agnieszka Werenowska
Agnieszka Werenowska
 oraz 
Agata Balińska
Agata Balińska
   | 19 cze 2024
International Journal of Management and Economics's Cover Image
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Article Category: Empirical Paper
Data publikacji: 19 cze 2024
Zakres stron: -
Otrzymano: 16 cze 2023
Przyjęty: 12 kwi 2024
DOI: https://doi.org/10.2478/ijme-2024-0020
Słowa kluczowe
© 2024 Ewa Jaska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1.

Features of a useful application – functionality perspective. A – free application, D – choice of delivery method, M – filters for positioning the offer, B – compatibility with various systems, F – ease of setting up an account, L – intuitiveness, J – precise information about the offer, C – current update, H – private chat option, E – option to add recommendations, I – product notifications, K – number of language versions, and G – the ability to use location. Source: own study results.
Features of a useful application – functionality perspective. A – free application, D – choice of delivery method, M – filters for positioning the offer, B – compatibility with various systems, F – ease of setting up an account, L – intuitiveness, J – precise information about the offer, C – current update, H – private chat option, E – option to add recommendations, I – product notifications, K – number of language versions, and G – the ability to use location. Source: own study results.

Figure 2.

Features of a useful application – technical perspective Source: own research results. A – application speed, B – low ad intensity, C – transparency, D – aesthetics, E – ability to use without logging in, F – one-handed navigation, G – facilitation for people with disabilities, H – small number of tabs, I – uniform color palette, J – ability to link to a profile in social media, K – font size adjustment. Source: own study results.
Features of a useful application – technical perspective Source: own research results. A – application speed, B – low ad intensity, C – transparency, D – aesthetics, E – ability to use without logging in, F – one-handed navigation, G – facilitation for people with disabilities, H – small number of tabs, I – uniform color palette, J – ability to link to a profile in social media, K – font size adjustment. Source: own study results.

Figure 3.

Features of a useful application - security perspective. Source: own study results. A – safe payment, B – protection of personal data, C – ease of removing applications and personal data from the system, D – antivirus protection, E – information on not sharing data with third parties, F – limiting user rights to the minimum necessary and G – receiving confirmation of opting out of the application.
Features of a useful application - security perspective. Source: own study results. A – safe payment, B – protection of personal data, C – ease of removing applications and personal data from the system, D – antivirus protection, E – information on not sharing data with third parties, F – limiting user rights to the minimum necessary and G – receiving confirmation of opting out of the application.

NPS value for individual applications in total and in the group of women and men

Applications Categories of respondents by NPS (%) NPS
Critics Neutral Promoters
Zdrowe zakupy 16.67 43.75 39.58 22.91
Women 11.76 41.18 47.04 35.28
Men 25.00 58.33 16.67 -8.33
Too Good To Go 9.89 31.32 58.79 48.90
Women 11.19 29.85 58.96 47.77
Men 2.22 35.56 62.22 60.00
Gdzie wyrzucić 46.67 26.67 26.67 -20.00
Women 22.22 33.33 44.44 22.22
Men 83.33 16.67 0,00 -83.33
Vinted 15.87 41.53 42.59 26.72
Women 12.41 43.45 44.14 31.73
Men 17.38 35.71 36.90 19.52
Veturilo 16.89 35.81 47.30 30.41
Women 16.33 34.69 48.98 32.65
Men 18.37 38.78 42.86 24.49
Bla Bla Car 16.67 37.18 46.15 29.49
Women 13.64 38.64 47.73 34.09
Men 20.59 35.29 44.12 23.53
Foodsi 4.17 29.17 66.67 62.50
Women 3.23 22.58 74.19 70.96
Men 5.88 41.18 52.94 47.06
OLX 22.71 48.96 28.33 5.63
Women 22.37 47.70 29.93 7.56
Men 22.16 53.29 24.55 2.39
Alegro Lokalnie 20.11 40.21 39.68 19.58
Women 19.15 35.11 45.74 26.59
Men 21.11 46.67 32.22 11,11

Sustainable consumption activities undertaken regularly and the socio-demographic characteristics of the respondents[%]

A B C D E F G H I J
Total 57.3 9.77 13.79 9.91 35.34 49.67 27.74 4.02 57.30 40.43
Sex*
Woman 63.72 54.79 63.11 56.76 56.23 62.28 77.56 56.67 69.23 59.93
Man 33.72 41.10 33.98 37.48 41.51 29.57 19.51 36.67 28.67 38.41
Place of residence
Village 35.35 31.51 31.07 20.27 31.07 32.26 30.73 23.33 32.63 33.11
City <50,000 19.07 23.29 22.33 25.68 25.28 22.31 22.44 16.67 24.24 22.85
City of 50,000–500,000 8.60 10.96 14.56 9.46 10.57 8.33 10.24 13.33 10.49 7.95
City >500,000
Monthly income 36.98 34.25 32.04 44.59 32.45 37.10 36.59 46.67 32.63 36.09
<1,500 PLN 52.56 43.84 52.43 44.59 51.70 56.45 49.76 43.33 52.45 51.32
1,500–3,000 PLN 31.40 26.03 24.27 29.73 26.79 30.11 31.22 23.33 31.93 31.46
>3,000 PLN 16.05 30.14 23.30 25.68 21.51 13.34 19.02 33.33 15.62 17.22
eISSN:
2543-5361
Język:
Angielski
Częstotliwość wydawania:
4 razy w roku
Dziedziny czasopisma:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment
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