<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.</p>
</abstract>

The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.

Consumer choice determinants of online intermediary tourism platforms

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Consumer choice determinants of online intermediary tourism platforms"}

The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth...

Consumer choice determinants of online intermediary tourism platforms

Article Category: Empirical Paper

Data publikacji: 30 cze 2022

Zakres stron: 161 - 178

Otrzymano: 01 sty 2022

Przyjęty: 27 cze 2022

DOI: https://doi.org/10.2478/ijme-2022-0013

Słowa kluczowe
online travel agencies, structural equation model, tourist behavior, usage intention, word-of-mouth intention

© 2022 Elżbieta Wąsowicz-Zaborek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Consumer choice determinants of online intermediary tourism platforms

Article Category: Empirical Paper

Data publikacji: 30 cze 2022

Zakres stron: 161 - 178

Otrzymano: 01 sty 2022

Przyjęty: 27 cze 2022

DOI: https://doi.org/10.2478/ijme-2022-0013

Słowa kluczoweonline travel agencies, structural equation model, tourist behavior, usage intention, word-of-mouth intention

© 2022 Elżbieta Wąsowicz-Zaborek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Słowa kluczowe
online travel agencies, structural equation model, tourist behavior, usage intention, word-of-mouth intention