Otwarty dostęp

Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective


Zacytuj

Agarwal, N. (2019, November 23). A day in the life of a consumer. Indira School of Business Studies PGDM Blog. Retrieved from https://indi-raisbs.ac.in/blog/life-of-a-consumer Agarwal N. ( 2019 , November 23 ). A day in the life of a consumer . Indira School of Business Studies PGDM Blog . Retrieved from https://indi-raisbs.ac.in/blog/life-of-a-consumer Search in Google Scholar

Ahlberg, O., Coffin, J., & Hietanen, J. (2022). Bleak signs of our times: Descent into ‘Terminal Marketing’. Marketing Theory, 22(4), 667-688. Ahlberg O. Coffin J. & Hietanen J. ( 2022 ). Bleak signs of our times: Descent into ‘Terminal Marketing’ . Marketing Theory , 22 ( 4 ), 667 - 688 . Search in Google Scholar

Arora, S. D., & Chakraborty, A. (2021a). Consumer complaining behavior: A paradigmatic review. Philosophy of Management, 20(2), 113–134. Arora S. D. & Chakraborty A. ( 2021a ). Consumer complaining behavior: A paradigmatic review . Philosophy of Management , 20 ( 2 ), 113 134 . Search in Google Scholar

Arora, S. D., & Chakraborty, A. (2021b). Intellectual structure of consumer complaining behavior (CCB) research: A bibliometric analysis. Journal of Business Research, 122, 60-74. Arora S. D. & Chakraborty A. ( 2021b ). Intellectual structure of consumer complaining behavior (CCB) research: A bibliometric analysis . Journal of Business Research , 122 , 60 - 74 . Search in Google Scholar

Bachouche, H., & Sabri, O. (2019). Empowerment in marketing: synthesis, critical review, and agenda for future research. AMS Review, 9(3-4), 304-323. Bachouche H. & Sabri O. ( 2019 ). Empowerment in marketing: synthesis, critical review, and agenda for future research . AMS Review , 9 ( 3-4 ), 304 - 323 . Search in Google Scholar

Balderjahn, I., Lee, M. S., Seegebarth, B., & Peyer, M. (2020). A sustainable pathway to consumer well-being. The role of anticonsumption and consumer empowerment. Journal of Consumer Affairs, 54(2), 456-488. Balderjahn I. Lee M. S. Seegebarth B. & Peyer M. ( 2020 ). A sustainable pathway to consumer well-being. The role of anticonsumption and consumer empowerment . Journal of Consumer Affairs , 54 ( 2 ), 456 - 488 . Search in Google Scholar

Barile, S., Lusch, R., Reynoso, J., Saviano, M., & Spohrer, J. (2016). Systems, networks, and ecosystems in service research. Journal of Service Management, 27(4), 652-674. Barile S. Lusch R. Reynoso J. Saviano M. & Spohrer J. ( 2016 ). Systems, networks, and ecosystems in service research . Journal of Service Management , 27 ( 4 ), 652 - 674 . Search in Google Scholar

Batat, W., Peter, P. C., Moscato, E. M., Castro, I. A., Chan, S., Chugani, S., & Muldrow, A. (2019). The experiential pleasure of food: A savoring journey to food well-being. Journal of Business Research, 100, 392-399. Batat W. Peter P. C. Moscato E. M. Castro I. A. Chan S. Chugani S. & Muldrow A. ( 2019 ). The experiential pleasure of food: A savoring journey to food well-being . Journal of Business Research , 100 , 392 - 399 . Search in Google Scholar

Baykent, U. Ö. (2018). How would Marx approach the alienation of Kafka’s “The Hunger Artist?”. Philosophia: International Journal of Philosophy, 19(2), 152-162. Baykent U. Ö. ( 2018 ). How would Marx approach the alienation of Kafka’s “The Hunger Artist?” . Philosophia: International Journal of Philosophy , 19 ( 2 ), 152 - 162 . Search in Google Scholar

Beyes, T., Costas, J., & Ortmann, G. (2019). Novel thought: Towards a literary study of organization. Organization Studies, 40(12), 1787-1803. Beyes T. Costas J. & Ortmann G. ( 2019 ). Novel thought: Towards a literary study of organization . Organization Studies , 40 ( 12 ), 1787 - 1803 . Search in Google Scholar

Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2021). Exploring motivations for online privacy protection behavior: Insights from panel data. Communication Research, 48(7), 953-977. Boerman S. C. Kruikemeier S. & Zuiderveen Borgesius F. J. ( 2021 ). Exploring motivations for online privacy protection behavior: Insights from panel data . Communication Research , 48 ( 7 ), 953 - 977 . Search in Google Scholar

Botti, S., Iyengar, S. S., & McGill, A. L. (2023). Choice freedom. Journal of Consumer Psychology, 33(1), 143-166. Botti S. Iyengar S. S. & McGill A. L. ( 2023 ). Choice freedom . Journal of Consumer Psychology , 33 ( 1 ), 143 - 166 . Search in Google Scholar

Bourdieu, P. (1984). A social critique of the judgement of taste. London: Routledge. Bourdieu P. ( 1984 ). A social critique of the judgement of taste . London : Routledge . Search in Google Scholar

Branstad, A., & Solem, B. A. (2020). Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies. Journal of Business Research, 116, 561-571. Branstad A. & Solem B. A. ( 2020 ). Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies . Journal of Business Research , 116 , 561 - 571 . Search in Google Scholar

Callanan, G. A., Perri, D. F., & Tomkowicz, S. M. (2021). Targeting vulnerable populations: The ethical implications of data mining, automated prediction, and focused marketing. Business and Society Review, 126(2), 155-167. Callanan G. A. Perri D. F. & Tomkowicz S. M. ( 2021 ). Targeting vulnerable populations: The ethical implications of data mining, automated prediction, and focused marketing . Business and Society Review , 126 ( 2 ), 155 - 167 . Search in Google Scholar

CFPB (2022). Research and reports. Consumer Financial Protection Bureau. Retrieved December 22, 2022 from https://www.consumerfinance.gov/data-research/research-reports/?topics=consumer-complaints CFPB ( 2022 ). Research and reports . Consumer Financial Protection Bureau . Retrieved December 22, 2022 from https://www.consumerfinance.gov/data-research/research-reports/?topics=consumer-complaints Search in Google Scholar

Chatterjee, S., Ghosh, S. K., Chaudhuri, R., & Chaudhuri, S. (2021). Adoption of AI-integrated CRM system by Indian industry: from security and privacy perspective. Information & Computer Security, 29(1), 1-24. Chatterjee S. Ghosh S. K. Chaudhuri R. & Chaudhuri S. ( 2021 ). Adoption of AI-integrated CRM system by Indian industry: from security and privacy perspective . Information & Computer Security , 29 ( 1 ), 1 - 24 . Search in Google Scholar

Chen, H., Beaudoin, C. E., & Hong, T. (2017). Securing online privacy: An empirical test on Internet scam victimization, online privacy concerns, and privacy protection behaviors. Computers in Human Behavior, 70, 291-302. Chen H. Beaudoin C. E. & Hong T. ( 2017 ). Securing online privacy: An empirical test on Internet scam victimization, online privacy concerns, and privacy protection behaviors . Computers in Human Behavior , 70 , 291 - 302 . Search in Google Scholar

Clegg, S., e Cunha, M. P., Munro, I., Rego, A., & de Sousa, M. O. (2016). Kafkaesque power and bureaucracy. Journal of Political Power, 9 (2), 157-181. Clegg S. e Cunha M. P. Munro I. Rego A. & de Sousa M. O. ( 2016 ). Kafkaesque power and bureaucracy . Journal of Political Power , 9 ( 2 ), 157 - 181 . Search in Google Scholar

CNBC (2022, November 7). Consumer complaints jump 54% in April-Oct 15—Retail, e-commerce get most flak. (2022, November 7). Retrieved from https://www.cnbctv18.com/economy/consumer-complaints-jump-54-in-april-oct-15-retail-e-commerce-get-most-flak-15113271.htm CNBC ( 2022 , November 7 ). Consumer complaints jump 54% in April-Oct 15—Retail, e-commerce get most flak . (2022, November 7). Retrieved from https://www.cnbctv18.com/economy/consumer-complaints-jump-54-in-april-oct-15-retail-e-commerce-get-most-flak-15113271.htm Search in Google Scholar

Cooke, M. (2014). Truth in narrative fiction: Kafka, Adorno and beyond. Philosophy & Social Criticism, 40(7), 629-643. Cooke M. ( 2014 ). Truth in narrative fiction: Kafka, Adorno and beyond . Philosophy & Social Criticism , 40 ( 7 ), 629 - 643 . Search in Google Scholar

Cova, B., Pace, S., & Skålén, P. (2015). Marketing with working consumers: The case of a carmaker and its brand community. Organization , 22(5), 682-701. Cova B. Pace S. & Skålén P. ( 2015 ). Marketing with working consumers: The case of a carmaker and its brand community . Organization , 22 ( 5 ), 682 - 701 . Search in Google Scholar

Danoff, B. (2000). Arendt, Kafka, and the nature of totalitarianism. Perspectives on Political Science, 29(4), 211–218. Danoff B. ( 2000 ). Arendt, Kafka, and the nature of totalitarianism . Perspectives on Political Science , 29 ( 4 ), 211 218 . Search in Google Scholar

Dargo, G. (2006). Reclaiming Franz Kafka, Doctor of Jurisprudence. Brandeis Law Journal, 45, 495-526. Dargo G. ( 2006 ). Reclaiming Franz Kafka, Doctor of Jurisprudence . Brandeis Law Journal , 45 , 495 - 526 . Search in Google Scholar

Daudt, H. M., van Mossel, C., & Scott, S. J. (2013). Enhancing the scoping study methodology: a large, inter-professional team’s experience with Arksey and O’Malley’s framework. BMC Medical Research Methodology, 13, 1-9. Daudt H. M. van Mossel C. & Scott S. J. ( 2013 ). Enhancing the scoping study methodology: a large, inter-professional team’s experience with Arksey and O’Malley’s framework . BMC Medical Research Methodology , 13 , 1 - 9 . Search in Google Scholar

Delbridge, R., & Sallaz, J. J. (2015). Work: Four worlds and ways of seeing. Organization Studies, 36(11), 1449–1462. Delbridge R. & Sallaz J. J. ( 2015 ). Work: Four worlds and ways of seeing . Organization Studies , 36 ( 11 ), 1449 1462 . Search in Google Scholar

De Keyser, A., Verleye, K., Lemon, K. N., Keiningham, T. L., & Klaus, P. (2020). Moving the customer experience field forward: introducing the touchpoints, context, qualities (TCQ) nomenclature. Journal of Service Research, 23(4), 433-455. De Keyser A. Verleye K. Lemon K. N. Keiningham T. L. & Klaus P. ( 2020 ). Moving the customer experience field forward: introducing the touchpoints, context, qualities (TCQ) nomenclature . Journal of Service Research , 23 ( 4 ), 433 - 455 . Search in Google Scholar

Dholakia, N., Darmody, A., Zwick, D., Dholakia, R. R., & Firat, A. F. (2021a). Consumer choicemaking and choicelessness in hyperdigital marketspaces. Journal of Macromarketing, 41(1), 65–74. Dholakia N. Darmody A. Zwick D. Dholakia R. R. & Firat A. F. ( 2021a ). Consumer choicemaking and choicelessness in hyperdigital marketspaces . Journal of Macromarketing , 41 ( 1 ), 65 74 . Search in Google Scholar

Dholakia, N., Ozgun, A., & Atik, D. (2021b). The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?. European Journal of Marketing, 55(3), 868-893. Dholakia N. Ozgun A. & Atik D. ( 2021b ). The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed? . European Journal of Marketing , 55 ( 3 ), 868 - 893 . Search in Google Scholar

Du Preez, R., & Bendixen, M. (2019). Outsourcing contact centers: Internal branding challenges and consequences. Journal of Business & Industrial Marketing, 34(5). 921-930. Du Preez R. & Bendixen M. ( 2019 ). Outsourcing contact centers: Internal branding challenges and consequences . Journal of Business & Industrial Marketing , 34 ( 5 ). 921 - 930 . Search in Google Scholar

Easterlin, R. A. (2023). Why does happiness respond differently to an increase vs. decrease in income?. Journal of Economic Behavior & Organization, 209, 200-204. Easterlin R. A. ( 2023 ). Why does happiness respond differently to an increase vs. decrease in income? . Journal of Economic Behavior & Organization , 209 , 200 - 204 . Search in Google Scholar

Edwards, I. (1991, December 29). The Essence of “Kafkaesque.” The New York Times. Retrieved from https://www.nytimes.com/1991/12/29/nyregion/the-essence-of-kafkaesque.html Edwards I. ( 1991 , December 29 ). The Essence of “Kafkaesque.” The New York Times . Retrieved from https://www.nytimes.com/1991/12/29/nyregion/the-essence-of-kafkaesque.html Search in Google Scholar

Eilittä, L. (2000). Art as religious commitment: Kafka’s debt to Kierkegaardian ideas and their impact on his late stories. German Life and Letters, 53(4), 499-510. Eilittä L. ( 2000 ). Art as religious commitment: Kafka’s debt to Kierkegaardian ideas and their impact on his late stories . German Life and Letters , 53 ( 4 ), 499 - 510 . Search in Google Scholar

Emrich, W., Langebartel, W. W., & Zuk, I. (1977). Franz Kafka and Literary Nihilism. Journal of Modern Literature, 6(3), 366-379. Emrich W. Langebartel W. W. & Zuk I. ( 1977 ). Franz Kafka and Literary Nihilism . Journal of Modern Literature , 6 ( 3 ), 366 - 379 . Search in Google Scholar

Ertimur, B., & Coskuner-Balli, G. (2015). Navigating the institutional logics of markets: Implications for strategic brand management. Journal of Marketing, 79(2), 40-61. Ertimur B. & Coskuner-Balli G. ( 2015 ). Navigating the institutional logics of markets: Implications for strategic brand management . Journal of Marketing , 79 ( 2 ), 40 - 61 . Search in Google Scholar

Espino-Rodríguez, T. F., & Rodríguez-Díaz, M. (2021). The influence of outsourcing activities on the perception of service quality. An empirical study based on online reviews by hotel customers. Journal of Hospitality and Tourism Technology, 12(4), 689-711. Espino-Rodríguez T. F. & Rodríguez-Díaz M. ( 2021 ). The influence of outsourcing activities on the perception of service quality. An empirical study based on online reviews by hotel customers . Journal of Hospitality and Tourism Technology , 12 ( 4 ), 689 - 711 . Search in Google Scholar

Fernandes, S., Panda, R., Venkatesh, V. G., Swar, B. N., & Shi, Y. (2022). Measuring the impact of online reviews on consumer purchase decisions–A scale development study. Journal of Retailing and Consumer Services, 68, 103066. Fernandes S. Panda R. Venkatesh V. G. Swar B. N. & Shi Y. ( 2022 ). Measuring the impact of online reviews on consumer purchase decisions–A scale development study . Journal of Retailing and Consumer Services , 68 , 103066 . Search in Google Scholar

Ferrari, M. V. (2022). The platformisation of digital payments: The fabrication of consumer interest in the EU FinTech agenda. Computer Law & Security Review, 45, 105687. Ferrari M. V. ( 2022 ). The platformisation of digital payments: The fabrication of consumer interest in the EU FinTech agenda . Computer Law & Security Review , 45 , 105687 . Search in Google Scholar

Fouroudi, P., Kitchen, P. J., Marvi, R., Akarsu, T. N., & Uddin, H. (2020). A bibliometric investigation of service failure literature and a research agenda. European Journal of Marketing, 54(10), 2575-2619. Fouroudi P. Kitchen P. J. Marvi R. Akarsu T. N. & Uddin H. ( 2020 ). A bibliometric investigation of service failure literature and a research agenda . European Journal of Marketing , 54 ( 10 ), 2575 - 2619 . Search in Google Scholar

Francis, J. N., & Robertson, J. T. F. (2021). White spaces: How marketing actors (re) produce marketplace inequities for Black consumers. Journal of Marketing Management, 37(1-2), 84-116. Francis J. N. & Robertson J. T. F. ( 2021 ). White spaces: How marketing actors (re) produce marketplace inequities for Black consumers . Journal of Marketing Management , 37 ( 1-2 ), 84 - 116 . Search in Google Scholar

Fromm, E., & Anderson, L. A. (2017). The Sane Society. Routledge. Fromm E. & Anderson L. A. ( 2017 ). The Sane Society . Routledge . Search in Google Scholar

Fuller, C. S. (2019). Is the market for digital privacy a failure? Public Choice, 180(3), 353–381. Fuller C. S. ( 2019 ). Is the market for digital privacy a failure? Public Choice , 180 ( 3 ), 353 381 . Search in Google Scholar

Füller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2009). Consumer empowerment through internet-based co-creation. Journal of Management Information Systems, 26(3), 71-102. Füller J. Mühlbacher H. Matzler K. & Jawecki G. ( 2009 ). Consumer empowerment through internet-based co-creation . Journal of Management Information Systems , 26 ( 3 ), 71 - 102 . Search in Google Scholar

Gazley, A., & Simmonds, H. (2018). When service providers fail: Outsourcing help and consumer attitudes. Journal of Business Strategy, 39(5), 22-30. Gazley A. & Simmonds H. ( 2018 ). When service providers fail: Outsourcing help and consumer attitudes . Journal of Business Strategy , 39 ( 5 ), 22 - 30 . Search in Google Scholar

Giannetti, V., & Srinivasan, R. (2022). Corporate lobbying and product recalls: an investigation in the US medical device industry. Journal of the Academy of Marketing Science, 50(5), 941-960. Giannetti V. & Srinivasan R. ( 2022 ). Corporate lobbying and product recalls: an investigation in the US medical device industry . Journal of the Academy of Marketing Science , 50 ( 5 ), 941 - 960 . Search in Google Scholar

Giroux, H. A. (December 30, 2014). Barbarians at the gates: Authoritarianism and the assault on public education. Truthout. Retrieved from https://truthout.org/articles/barbarians-at-the-gates-authoritarianism-and-the-assault-on-public-education/ Giroux H. A. ( December 30 , 2014 ). Barbarians at the gates: Authoritarianism and the assault on public education . Truthout . Retrieved from https://truthout.org/articles/barbarians-at-the-gates-authoritarianism-and-the-assault-on-public-education/ Search in Google Scholar

Good, V., Hughes, D. E., Kirca, A. H., & McGrath, S. (2022). A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance. Journal of the Academy of Marketing Science, 50(3), 586-614. Good V. Hughes D. E. Kirca A. H. & McGrath S. ( 2022 ). A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance . Journal of the Academy of Marketing Science , 50 ( 3 ), 586 - 614 . Search in Google Scholar

Gordon-Wilson, S. (2022). Consumption practices during the COVID-19 crisis. International Journal of Consumer Studies, 46(2), 575-588. Gordon-Wilson S. ( 2022 ). Consumption practices during the COVID-19 crisis . International Journal of Consumer Studies , 46 ( 2 ), 575 - 588 . Search in Google Scholar

Grainer, M., Noble, C. H., Bitner, M. J., & Broetzmann, S. M. (2014). What unhappy customers want. MIT Sloan Management Review, 55, 31-35. Grainer M. Noble C. H. Bitner M. J. & Broetzmann S. M. ( 2014 ). What unhappy customers want . MIT Sloan Management Review , 55 , 31 - 35 . Search in Google Scholar

Grimshaw, D., Cartwright, J., Keizer, A., & Rubery, J. (2019). Market exposure and the labour process: The contradictory dynamics in managing subcontracted services work. Work, Employment and Society, 33(1), 76-95. Grimshaw D. Cartwright J. Keizer A. & Rubery J. ( 2019 ). Market exposure and the labour process: The contradictory dynamics in managing subcontracted services work . Work, Employment and Society , 33 ( 1 ), 76 - 95 . Search in Google Scholar

Grossberg, K. A. (2015). Customer service is core to strategy, but it’s under threat. Strategy & Leadership, 43(4). doi:10.1108/SL-05-2015-0035 Grossberg K. A. ( 2015 ). Customer service is core to strategy, but it’s under threat . Strategy & Leadership , 43 ( 4 ). doi: 10.1108/SL-05-2015-0035 Open DOISearch in Google Scholar

Groth, M., Wu, Y., Nguyen, H., & Johnson, A. (2019). The moment of truth: A review, synthesis, and research agenda for the customer service experience. Annual Review of Organizational Psychology and Organizational Behavior, 6, 89-113. Groth M. Wu Y. Nguyen H. & Johnson A. ( 2019 ). The moment of truth: A review, synthesis, and research agenda for the customer service experience . Annual Review of Organizational Psychology and Organizational Behavior , 6 , 89 - 113 . Search in Google Scholar

Heath, T., Cluley, R., & O’Malley, L. (2017). Beating, ditching and hiding: Consumers’ everyday resistance to marketing. Journal of Marketing Management, 33(9), 1-23. Heath T. Cluley R. & O’Malley L. ( 2017 ). Beating, ditching and hiding: Consumers’ everyday resistance to marketing . Journal of Marketing Management , 33 ( 9 ), 1 - 23 . Search in Google Scholar

Hill, R. P., & Sharma, E. (2020). Consumer vulnerability. Journal of Consumer Psychology, 30(3), 551-570. Hill R. P. & Sharma E. ( 2020 ). Consumer vulnerability . Journal of Consumer Psychology , 30 ( 3 ), 551 - 570 . Search in Google Scholar

Hooti, N., & Borna, M. R. M. (2014). The Profound Sense of Dissatisfaction: A Comparative Study of Franz Kafka’s “A Hunger Artist” and Maulana Jalalu-d’-Din Muhammad I Rumi’s “A Man of Baghdad”. Advances in Language and Literary Studies, 5(1), 53-57. Hooti N. & Borna M. R. M. ( 2014 ). The Profound Sense of Dissatisfaction: A Comparative Study of Franz Kafka’s “A Hunger Artist” and Maulana Jalalu-d’-Din Muhammad I Rumi’s “A Man of Baghdad” . Advances in Language and Literary Studies , 5 ( 1 ), 53 - 57 . Search in Google Scholar

Huang, Y. T. (2020). Internal marketing and internal customer: A review, reconceptualization, and extension. Journal of Relationship Marketing, 19(3), 165-181. Huang Y. T. ( 2020 ). Internal marketing and internal customer: A review, reconceptualization, and extension . Journal of Relationship Marketing , 19 ( 3 ), 165 - 181 . Search in Google Scholar

Kaplan, R. M. (2014). Joseph K. claims compensation: Franz Kafka’s legal writings. Advances in Historical Studies, 3(2), 115-121. Kaplan R. M. ( 2014 ). Joseph K. claims compensation: Franz Kafka’s legal writings . Advances in Historical Studies , 3 ( 2 ), 115 - 121 . Search in Google Scholar

Kashif, M., Fernando, P. M. P., Altaf, U., & Walsh, J. (2018). Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context. Management Research Review, 41(3), 359-378. Kashif M. Fernando P. M. P. Altaf U. & Walsh J. ( 2018 ). Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context . Management Research Review , 41 ( 3 ), 359 - 378 . Search in Google Scholar

Katono, Y., & Atukunda, S. (2021). Consumers in Captivity: The Death of Consumer Sovereignty & Rise of Consumer Slavery. International Journal of Business Marketing and Management, 6(7), 1–11. Katono Y. & Atukunda S. ( 2021 ). Consumers in Captivity: The Death of Consumer Sovereignty & Rise of Consumer Slavery . International Journal of Business Marketing and Management , 6 ( 7 ), 1 11 . Search in Google Scholar

Kennedy, P. (2020). “All the better to eat you with!” The contribution of consumer culture to the rise of predatory capitalism. Journal of Consumer Culture, 20(3), 266-284. Kennedy P. ( 2020 ). “All the better to eat you with!” The contribution of consumer culture to the rise of predatory capitalism . Journal of Consumer Culture , 20 ( 3 ), 266 - 284 . Search in Google Scholar

Khare, A., & Varman, R. (2016). Kafkaesque institutions at the base of the pyramid. Journal of Marketing Management, 32(17-18), 1619-1646. Khare A. & Varman R. ( 2016 ). Kafkaesque institutions at the base of the pyramid . Journal of Marketing Management , 32 ( 17-18 ), 1619 - 1646 . Search in Google Scholar

Klein, P. G., Holmes Jr, R. M., Foss, N., Terjesen, S., & Pepe, J. (2022). Capitalism, cronyism, and management scholarship: A call for clarity. Academy of Management Perspectives, 36(1), 6-29. Klein P. G. Holmes R. M. Jr Foss N. Terjesen S. & Pepe J. ( 2022 ). Capitalism, cronyism, and management scholarship: A call for clarity . Academy of Management Perspectives , 36 ( 1 ), 6 - 29 . Search in Google Scholar

Kukreti, K., Ganguly, K., & Samad, T. A. (2023). Empirical benchmarking of virtual service centers’ service quality: a case of a large telecom service provider in India. International Journal of Quality & Reliability Management, 40(5), 1362-1386. Kukreti K. Ganguly K. & Samad T. A. ( 2023 ). Empirical benchmarking of virtual service centers’ service quality: a case of a large telecom service provider in India . International Journal of Quality & Reliability Management , 40 ( 5 ), 1362 - 1386 . Search in Google Scholar

Kutan, A. M. (2010). Future of capitalism: Is it failing?. Economic Systems, 34(1), 1-2. Kutan A. M. ( 2010 ). Future of capitalism: Is it failing? . Economic Systems , 34 ( 1 ), 1 - 2 . Search in Google Scholar

Lata, L. N., Burdon, J., & Reddel, T. (2022). New tech, old exploitation: Gig economy, algorithmic control and migrant labour. Sociology Compass, 17(1), e13028. doi: 10.1111soc4.13028 Lata L. N. Burdon J. & Reddel T. ( 2022 ). New tech, old exploitation: Gig economy, algorithmic control and migrant labour . Sociology Compass , 17 ( 1 ), e13028 . doi: 10.1111soc4.13028 Open DOISearch in Google Scholar

Lightfoot, E. B. (2019). Consumer activism for social change. Social Work, 64(4), 301-309. Lightfoot E. B. ( 2019 ). Consumer activism for social change . Social Work , 64 ( 4 ), 301 - 309 . Search in Google Scholar

Lowe, B., Fraser, I., & Souza-Monteiro, D. M. (2015). Changing food consumption behaviors. Psychology & Marketing, 32(5), 481-485. Lowe B. Fraser I. & Souza-Monteiro D. M. ( 2015 ). Changing food consumption behaviors . Psychology & Marketing , 32 ( 5 ), 481 - 485 . Search in Google Scholar

Majstorovic, D. (2016). Critical Marketing: A Systematic Literature Review. Master’s Thesis, University of Canterbury, Christchurch, New Zealand. Majstorovic D. ( 2016 ). Critical Marketing: A Systematic Literature Review . Master’s Thesis, University of Canterbury , Christchurch, New Zealand . Search in Google Scholar

Marchand, A. (2014). Joint consumption challenges in groups. Journal of Consumer Marketing, 31(6/7), 483-493. Marchand A. ( 2014 ). Joint consumption challenges in groups . Journal of Consumer Marketing , 31 ( 6/7 ), 483 - 493 . Search in Google Scholar

Marino, V., Resciniti, R., & D’Arco, M. (2020). It’s all about marketing! Exploring the social perception in the Italian context. Italian Journal of Marketing, 2020(1), 7-23. Marino V. Resciniti R. & D’Arco M. ( 2020 ). It’s all about marketing! Exploring the social perception in the Italian context . Italian Journal of Marketing , 2020 ( 1 ), 7 - 23 . Search in Google Scholar

Marshall, G., & Parra, A. (2019). Innovation and competition: The role of the product market. International Journal of Industrial Organization, 65, 221-247. Marshall G. & Parra A. ( 2019 ). Innovation and competition: The role of the product market . International Journal of Industrial Organization , 65 , 221 - 247 . Search in Google Scholar

Martin, B. R., & Richardson, J. (2021). An exploratory review of potential adjunct therapies for the treatment of coronavirus infections. Journal of Chiropractic Medicine, 20(4), 199-217. Martin B. R. & Richardson J. ( 2021 ). An exploratory review of potential adjunct therapies for the treatment of coronavirus infections . Journal of Chiropractic Medicine , 20 ( 4 ), 199 - 217 . Search in Google Scholar

Martin, K. D., & Murphy, P. E. (2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45, 135-155. Martin K. D. & Murphy P. E. ( 2017 ). The role of data privacy in marketing . Journal of the Academy of Marketing Science , 45 , 135 - 155 . Search in Google Scholar

Martin, K. D., & Scott, M. L. (2021). Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity. Journal of Public Policy & Marketing, 40(1), 1-6. Martin K. D. & Scott M. L. ( 2021 ). Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity . Journal of Public Policy & Marketing , 40 ( 1 ), 1 - 6 . Search in Google Scholar

Mazzucato, M. (2018). Let’s make private data into a public good. MIT Technology Review, 121(4), 74–75. Mazzucato M. ( 2018 ). Let’s make private data into a public good . MIT Technology Review , 121 ( 4 ), 74 75 . Search in Google Scholar

McAllister, P. (2020). Can brokers rig the real estate market? An exploratory study of the commercial real estate sector. Journal of Property Research, 37(3), 254-288. McAllister P. ( 2020 ). Can brokers rig the real estate market? An exploratory study of the commercial real estate sector . Journal of Property Research , 37 ( 3 ), 254 - 288 . Search in Google Scholar

McCabe, D. (2015). The tyranny of distance: Kafka and the problem of distance in bureaucratic organizations. Organization, 22(1), 58-77. McCabe D. ( 2015 ). The tyranny of distance: Kafka and the problem of distance in bureaucratic organizations . Organization , 22 ( 1 ), 58 - 77 . Search in Google Scholar

McLoughlin, D. (2016). The fiction of sovereignty and the real state of exception: Giorgio Agamben’s critique of Carl Schmitt. Law, Culture and the Humanities, 12(3), 509-528. McLoughlin D. ( 2016 ). The fiction of sovereignty and the real state of exception: Giorgio Agamben’s critique of Carl Schmitt . Law, Culture and the Humanities , 12 ( 3 ), 509 - 528 . Search in Google Scholar

Minkkinen, P. (1994). The radiance of justice: On the minor jurisprudence of Franz Kafka. Social & Legal Studies, 3(3), 349–363. Minkkinen P. ( 1994 ). The radiance of justice: On the minor jurisprudence of Franz Kafka . Social & Legal Studies , 3 ( 3 ), 349 363 . Search in Google Scholar

Nasir, M. A. (2012). Logic of the absurd: Reading Kafka in a Kafkaesque world. Administrative Theory & Praxis, 34(1), 40-59. Nasir M. A. ( 2012 ). Logic of the absurd: Reading Kafka in a Kafkaesque world . Administrative Theory & Praxis , 34 ( 1 ), 40 - 59 . Search in Google Scholar

Ng, D. T. K., Leung, J. K. L., Chu, S. K. W., & Qiao, M. S. (2021). Conceptualizing AI literacy: An exploratory review. Computers and Education: Artificial Intelligence, 2, 100041. Ng D. T. K. Leung J. K. L. Chu S. K. W. & Qiao M. S. ( 2021 ). Conceptualizing AI literacy: An exploratory review . Computers and Education: Artificial Intelligence , 2 , 100041 . Search in Google Scholar

Øversveen, E. (2022). Capitalism and alienation: Towards a Marxist theory of alienation for the 21st century. European Journal of Social Theory, 25(3), 440-457. Øversveen E. ( 2022 ). Capitalism and alienation: Towards a Marxist theory of alienation for the 21st century . European Journal of Social Theory , 25 ( 3 ), 440 - 457 . Search in Google Scholar

Panayiotopoulos, A., & Lichrou, M. (2023). From the streets to the classroom: power analysis as a tool for critical pedagogy. Journal of Marketing Management, 39(1-2), 92-107. Panayiotopoulos A. & Lichrou M. ( 2023 ). From the streets to the classroom: power analysis as a tool for critical pedagogy . Journal of Marketing Management , 39 ( 1-2 ), 92 - 107 . Search in Google Scholar

Partington, S. N. (2016). Hospitality employment: The good, the bad, and the ugly. In The Routledge handbook of hospitality studies (pp. 223–235). Routledge. Partington S. N. ( 2016 ). Hospitality employment: The good, the bad, and the ugly . In The Routledge handbook of hospitality studies (pp. 223 235 ). Routledge . Search in Google Scholar

Pettini, A., & Musikanski, L. (2023). Doomed to Consume? Non-satiation as a Flaw in the Current Economic Paradigm and What Communities Can Do About It. International Journal of Community Well-Being, 6(1), 63-78. Pettini A. & Musikanski L. ( 2023 ). Doomed to Consume? Non-satiation as a Flaw in the Current Economic Paradigm and What Communities Can Do About It . International Journal of Community Well-Being , 6 ( 1 ), 63 - 78 . Search in Google Scholar

Pires, G. D., Stanton, J., & Rita, P. (2006). The internet, consumer empowerment and marketing strategies. European Journal of Marketing, 40(9/10), 936-949. Pires G. D. Stanton J. & Rita P. ( 2006 ). The internet, consumer empowerment and marketing strategies . European Journal of Marketing , 40 ( 9/10 ), 936 - 949 . Search in Google Scholar

Plotkin, S. (2014). Misdirected effort: Thorstein Veblen’s critique of advertising. Journal of Historical Research in Marketing, 6(4), 501-522. Plotkin S. ( 2014 ). Misdirected effort: Thorstein Veblen’s critique of advertising . Journal of Historical Research in Marketing , 6 ( 4 ), 501 - 522 . Search in Google Scholar

Powell, M. (2012). A tale of two Abrahams: Kafka, Kierkegaard, and the possibility of faith in the modern world. The Heythrop Journal, 53(1), 61-70. Powell M. ( 2012 ). A tale of two Abrahams: Kafka, Kierkegaard, and the possibility of faith in the modern world . The Heythrop Journal , 53 ( 1 ), 61 - 70 . Search in Google Scholar

Preece, J., & Julian, P. (2002). The Cambridge Companion to Kafka. Cambridge University Press. Preece J. & Julian P. ( 2002 ). The Cambridge Companion to Kafka . Cambridge University Press . Search in Google Scholar

Purcell, C., & Brook, P. (2022). At least I’m my own boss! Explaining consent, coercion and resistance in platform work. Work, Employment and Society, 36(3), 391-406. Purcell C. & Brook P. ( 2022 ). At least I’m my own boss! Explaining consent, coercion and resistance in platform work . Work, Employment and Society , 36 ( 3 ), 391 - 406 . Search in Google Scholar

Rauf, A. A., Prasad, A., & Ahmed, A. (2019). How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order. Journal of Marketing Management, 35(5–6), 491–513. Rauf A. A. Prasad A. & Ahmed A. ( 2019 ). How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order . Journal of Marketing Management , 35 ( 5–6 ), 491 513 . Search in Google Scholar

Rezabakhsh, B., Bornemann, D., Hansen, U., & Schrader, U. (2006). Consumer power: a comparison of the old economy and the Internet economy. Journal of Consumer Policy, 29(1), 3-36. Rezabakhsh B. Bornemann D. Hansen U. & Schrader U. ( 2006 ). Consumer power: a comparison of the old economy and the Internet economy . Journal of Consumer Policy , 29 ( 1 ), 3 - 36 . Search in Google Scholar

Rhodes, C., & Westwood, R. (2016). The limits of generosity: Lessons on ethics, economy, and reciprocity in Kafka’s The Metamorphosis. Journal of Business Ethics, 133(2), 235-248. Rhodes C. & Westwood R. ( 2016 ). The limits of generosity: Lessons on ethics, economy, and reciprocity in Kafka’s The Metamorphosis . Journal of Business Ethics , 133 ( 2 ), 235 - 248 . Search in Google Scholar

Rich, P. (1992). The organizational taxonomy: Definition and design. Academy of Management Review, 17(4), 758–781. Rich P. ( 1992 ). The organizational taxonomy: Definition and design . Academy of Management Review , 17 ( 4 ), 758 781 . Search in Google Scholar

Ricoeur, P. (1992). Oneself as Another. Chicago: University of Chicago Press. Ricoeur P. ( 1992 ). Oneself as Another . Chicago : University of Chicago Press . Search in Google Scholar

Rodrigues, L., & Hemais, M. W. (2022). The colonial side of advertising self-regulation: Imperialist consumerism in Latin America. Latin American Business Review, 23(2), 167-198. Rodrigues L. & Hemais M. W. ( 2022 ). The colonial side of advertising self-regulation: Imperialist consumerism in Latin America . Latin American Business Review , 23 ( 2 ), 167 - 198 . Search in Google Scholar

Santos Campos, A. (2020). Placeless People. History of European Ideas, 46(2), 212-215. Santos Campos A. ( 2020 ). Placeless People . History of European Ideas , 46 ( 2 ), 212 - 215 . Search in Google Scholar

Schryen, G., & Sperling, M. (2023). Literature reviews in operations research: A new taxonomy and a meta review. Computers & Operations Research, 157, 106269. Schryen G. & Sperling M. ( 2023 ). Literature reviews in operations research: A new taxonomy and a meta review . Computers & Operations Research , 157 , 106269 . Search in Google Scholar

Schwarzkopf, S. (2011). The political theology of consumer sovereignty: towards an ontology of consumer society. Theory, Culture & Society, 28(3), 106-129. Schwarzkopf S. ( 2011 ). The political theology of consumer sovereignty: towards an ontology of consumer society . Theory, Culture & Society , 28 ( 3 ), 106 - 129 . Search in Google Scholar

Shultz, C., Hoek, J., Lee, L., Leong, W. Y., Srinivasan, R., Viswanathan, M., & Wertenbroch, K. (2022). JPP&M’s Global Perspective and Impact: An agenda for research on marketing and public policy. Journal of Public Policy & Marketing, 41(1), 34-50. Shultz C. Hoek J. Lee L. Leong W. Y. Srinivasan R. Viswanathan M. & Wertenbroch K. ( 2022 ). JPP&M’s Global Perspective and Impact: An agenda for research on marketing and public policy . Journal of Public Policy & Marketing , 41 ( 1 ), 34 - 50 . Search in Google Scholar

Skiba, J., Petty, R. D., & Carlson, L. (2019). Beyond deception: Potential unfair consumer injury from various types of covert marketing. Journal of Consumer Affairs, 53(4), 1573-1601. Skiba J. Petty R. D. & Carlson L. ( 2019 ). Beyond deception: Potential unfair consumer injury from various types of covert marketing . Journal of Consumer Affairs , 53 ( 4 ), 1573 - 1601 . Search in Google Scholar

Smith, G. M. (2008). Reading Kafka’s Trial politically: justice–law–power. Contemporary Political Theory, 7(1), 8-30. doi: 10.1057/palgrave.cpt.9300330 Smith G. M. ( 2008 ). Reading Kafka’s Trial politically: justice–law–power . Contemporary Political Theory , 7 ( 1 ), 8 - 30 . doi: 10.1057/palgrave.cpt.9300330 Open DOISearch in Google Scholar

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339. Snyder H. ( 2019 ). Literature review as a research methodology: An overview and guidelines . Journal of Business Research , 104 , 333 - 339 . Search in Google Scholar

Solove, D. J. (2004). The Digital Person: Technology and Privacy in the Information Age (Vol. 1). New York University Press, New York, NY. Solove D. J. ( 2004 ). The Digital Person: Technology and Privacy in the Information Age (Vol. 1 ). New York University Press , New York, NY . Search in Google Scholar

Sprott, D. E., & Miyazaki, A. D. (2002). Two decades of contributions to marketing and public policy: an analysis of research published in Journal of Public Policy & Marketing. Journal of Public Policy & Marketing, 21(1), 105-125. Sprott D. E. & Miyazaki A. D. ( 2002 ). Two decades of contributions to marketing and public policy: an analysis of research published in Journal of Public Policy & Marketing . Journal of Public Policy & Marketing , 21 ( 1 ), 105 - 125 . Search in Google Scholar

Steinhauer, H. (1983). Franz Kafka: A World Built on a Lie. The Antioch Review, 41(4), 390-408. Steinhauer H. ( 1983 ). Franz Kafka: A World Built on a Lie . The Antioch Review , 41 ( 4 ), 390 - 408 . Search in Google Scholar

Stroup, H. (1961). Kafka as a vocational counselor. Journal of Counseling Psychology, 8(4), 291-295. Stroup H. ( 1961 ). Kafka as a vocational counselor . Journal of Counseling Psychology , 8 ( 4 ), 291 - 295 . Search in Google Scholar

Swain, J., Kumlien, K., & Bond, A. (2020). An experiential exercise for teaching theories of work motivation: using a game to teach equity and expectancy theories. Organization Management Journal, 17(3), 119-132. Swain J. Kumlien K. & Bond A. ( 2020 ). An experiential exercise for teaching theories of work motivation: using a game to teach equity and expectancy theories . Organization Management Journal , 17 ( 3 ), 119 - 132 . Search in Google Scholar

Tadajewski, M. (2010). Towards a history of critical marketing studies. Journal of Marketing Management, 26(9–10), 773–824. Tadajewski M. ( 2010 ). Towards a history of critical marketing studies . Journal of Marketing Management , 26 ( 9–10 ), 773 824 . Search in Google Scholar

Tadajewski, M. (2018). Critical reflections on the marketing concept and consumer sovereignty. In The Routledge Companion to Critical Marketing (pp. 196–224). Routledge. Tadajewski M. ( 2018 ). Critical reflections on the marketing concept and consumer sovereignty . In The Routledge Companion to Critical Marketing (pp. 196 224 ). Routledge . Search in Google Scholar

Tadajewski, M. (2022). On being critically oriented in precarious times: For resistant curiosity. Journal of Marketing Management, 39(1–2). doi: /10.1080/0267257x.2021.2016892 Tadajewski M. ( 2022 ). On being critically oriented in precarious times: For resistant curiosity . Journal of Marketing Management , 39 ( 1–2 ). doi: / 10.1080/0267257x.2021.2016892 Open DOISearch in Google Scholar

Tarrant, A., & Cowen, T. (2022). Big Tech Lobbying in the EU. The Political Quarterly, 93(2), 218-226. Tarrant A. & Cowen T. ( 2022 ). Big Tech Lobbying in the EU . The Political Quarterly , 93 ( 2 ), 218 - 226 . Search in Google Scholar

Taylor, C. R., Kitchen, P. J., Sarkees, M. E., & Lolk, C. O. (2020). Addressing the Janus face of customer service: a typology of new age service failures. European Journal of Marketing, 54(10), 2295-2316. Taylor C. R. Kitchen P. J. Sarkees M. E. & Lolk C. O. ( 2020 ). Addressing the Janus face of customer service: a typology of new age service failures . European Journal of Marketing , 54 ( 10 ), 2295 - 2316 . Search in Google Scholar

Teoh, M. W., Wang, Y., & Kwek, A. (2019). Coping with emotional labor in high stress hospitality work environments. Journal of Hospitality Marketing & Management, 28(8), 883-904. Teoh M. W. Wang Y. & Kwek A. ( 2019 ). Coping with emotional labor in high stress hospitality work environments . Journal of Hospitality Marketing & Management , 28 ( 8 ), 883 - 904 . Search in Google Scholar

IANS (2022, August 21). UP tops list as e-commerce complaints record 300% spike in last 5 years. The Times of India. Retrieved from https://timesofindia.indiatimes.com/business/india-business/up-tops-list-as-e-commerce-complaints-record-300-spike-in-last-5-years/articleshow/93687114.cms IANS ( 2022 , August 21 ). UP tops list as e-commerce complaints record 300% spike in last 5 years . The Times of India . Retrieved from https://timesofindia.indiatimes.com/business/india-business/up-tops-list-as-e-commerce-complaints-record-300-spike-in-last-5-years/articleshow/93687114.cms Search in Google Scholar

Tucker, C. (2019). Digital data, platforms and the usual [antitrust] suspects: Network effects, switching costs, essential facility. Review of Industrial Organization, 54(4), 683–694. Tucker C. ( 2019 ). Digital data, platforms and the usual [antitrust] suspects: Network effects, switching costs, essential facility . Review of Industrial Organization , 54 ( 4 ), 683 694 . Search in Google Scholar

Vadakkepatt, G. G., Arora, S., Martin, K. D., & Paharia, N. (2022). Shedding light on the dark side of firm lobbying: A customer perspective. Journal of Marketing, 86(3), 79-97. Vadakkepatt G. G. Arora S. Martin K. D. & Paharia N. ( 2022 ). Shedding light on the dark side of firm lobbying: A customer perspective . Journal of Marketing , 86 ( 3 ), 79 - 97 . Search in Google Scholar

Warner, M. (2007). Kafka, Weber and organization theory. Human Relations, 60(7), 1019–1038. Warner M. ( 2007 ). Kafka, Weber and organization theory . Human Relations , 60 ( 7 ), 1019 1038 . Search in Google Scholar

Wasserman, M. (2001). Changing minds, saving lives: Franz Kafka as a key industrial reformer. East European Quarterly, 35(4), 473-482. Wasserman M. ( 2001 ). Changing minds, saving lives: Franz Kafka as a key industrial reformer . East European Quarterly , 35 ( 4 ), 473 - 482 . Search in Google Scholar

West, R. (1985). Authority, autonomy, and choice: The role of consent in the moral and political visions of Franz Kafka and Richard Posner. Harvard Law Review, 99(2), 384-428. West R. ( 1985 ). Authority, autonomy, and choice: The role of consent in the moral and political visions of Franz Kafka and Richard Posner . Harvard Law Review , 99 ( 2 ), 384 - 428 . Search in Google Scholar

Whitaker, J., Krishnan, M. S., Fornell, C., & Morgeson, F. (2019). How does customer service offshoring impact customer satisfaction?. Journal of Computer Information Systems, 60(6), 569-582. Whitaker J. Krishnan M. S. Fornell C. & Morgeson F. ( 2019 ). How does customer service offshoring impact customer satisfaction? . Journal of Computer Information Systems , 60 ( 6 ), 569 - 582 . Search in Google Scholar

Xiao, L., & Kumar, V. (2021). Robotics for customer service: a useful complement or an ultimate substitute?. Journal of Service Research, 24(1), 9-29. Xiao L. & Kumar V. ( 2021 ). Robotics for customer service: a useful complement or an ultimate substitute? . Journal of Service Research , 24 ( 1 ), 9 - 29 . Search in Google Scholar

Yagil, D. (2008). When the customer is wrong: A review of research on aggression and sexual harassment in service encounters. Aggression and Violent Behavior, 13(2), 141-152. Yagil D. ( 2008 ). When the customer is wrong: A review of research on aggression and sexual harassment in service encounters . Aggression and Violent Behavior , 13 ( 2 ), 141 - 152 . Search in Google Scholar

Yeh, C. L. (2018). Pursuing consumer empowerment in the age of big data: A comprehensive regulatory framework for data brokers. Telecommunications Policy, 42(4), 282-292. Yeh C. L. ( 2018 ). Pursuing consumer empowerment in the age of big data: A comprehensive regulatory framework for data brokers . Telecommunications Policy , 42 ( 4 ), 282 - 292 . Search in Google Scholar

Zeng, Y., & Hu, Q. (2017). Franz Kafka and Contemporary Chinese Culture. Comparative Literature: East & West, 1(2), 157-167. Zeng Y. & Hu Q. ( 2017 ). Franz Kafka and Contemporary Chinese Culture . Comparative Literature: East & West , 1 ( 2 ), 157 - 167 . Search in Google Scholar

Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. London: Profile Books. Zuboff S. ( 2019 ). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power . London : Profile Books . Search in Google Scholar