[
Atuahene-Gima K., Slater, S.F., Olson, E.M. (2005). The contingent value of responsive and proactive market orientations for new product program performance. Journal of Product Innovation Management, 22 (6), 464–482.10.1111/j.1540-5885.2005.00144.x
]Search in Google Scholar
[
Capon, N., Farley J., Hulbert, J., Lei, D. (1991). In search of excellence ten years later: strategy and organization do matter. Management Decision, 29 (4), 12–21.10.1108/00251749110006013
]Search in Google Scholar
[
Dmour, H.H., Ahmad Amin, E.B. (2012). The effect of market orientation on service innovation: A study on the information and communication technology sector in Jordan. International Journal of Humanities and Social Science, 2 (19), 42–46.
]Search in Google Scholar
[
Dobiegała-Korona, B. (2010). Strategie innowacji w budowie kapitału klienta, In: B. Dobiegała--Korona, T. Doligalski (eds.), Zarządzanie wartością klienta. Pomiar i strategie. Warszawa: Poltext.
]Search in Google Scholar
[
Domínguez-Escrig, E., Mallen-Broch, F.F., Lapiedra-Alcamí, R., Chiva-Gómez, R. (2018). The Influence of Leaders’ Stewardship Behavior on Innovation Success. The Mediating Effect of Radical Innovation: Journal of Business Ethics, 159, 849–862.10.1007/s10551-018-3833-2
]Search in Google Scholar
[
Donaldson, B. (1993). Customer driven organizations can smile (pp. 243–255). Proceedings of the Annual Conference of the Marketing Education Group, 1, Loughborough University Business School, Loughborough.
]Search in Google Scholar
[
Dwyer, R.F., Tanner, J.F. (2002). Business Marketing: Connecting Strategy. Relationships, and Learning. 2nd ed. New York, NY: McGraw-Hill.
]Search in Google Scholar
[
Esty, D.C., Porter, M.E. (2005). National environmental performance: an empirical analysis of policy results and determinants. Environment and Development Economics, 10 (4), 391–434.10.1017/S1355770X05002275
]Search in Google Scholar
[
Ford, D., Paladino, A. (2013). Enabling innovation through strategic synergies. Journal of Product Innovation Management, 30 (6), 1058–1072.10.1111/jpim.12045
]Search in Google Scholar
[
Franbach, R.T., Prabhu, J., Verhallen, J.T.M. (2003). The influence of business strategy on new product activity: The role of market orientation. International Journal of Research in Marketing, 20 (4), 377–397.10.1016/j.ijresmar.2003.03.003
]Search in Google Scholar
[
Gallarza, M.G., Gil-Saura, I. (2011). The value of value: further excursions on the meaning and role of customer value. Journal of Consumer Behaviour, 10 (4), 179–191.10.1002/cb.328
]Search in Google Scholar
[
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58 (April), 1–19.10.1177/002224299405800201
]Search in Google Scholar
[
Gebhardt, G.F., Carpenter, G.S., Sherry, J.F. Jr (2006). Creating a market orientation: a longitudinal, multifirm, grounded analysis of cultural transformation. Journal of Marketing, 70 (4), 37–55.10.1509/jmkg.70.4.037
]Search in Google Scholar
[
Gordon, I.H. (2001), Relacje z klientem. Marketing partnerski. Warszawa: PWE.
]Search in Google Scholar
[
Hall, D. (1992). The Hallmarks for Successful Business. London: Mercury Books.
]Search in Google Scholar
[
Han, J.K., Kim, N., Srivastava, R.K. (1998). Market orientation and organizational performance: Is innovation a missing link? The Journal of marketing, 30–45.10.1177/002224299806200403
]Search in Google Scholar
[
Harris, L.C., Ogbonna, E. (2001). Leadership style and market orientation: an empirical study. European Journal of Marketing, 35 (5/6), 744–764.10.1108/03090560110388196
]Search in Google Scholar
[
Issuau, K. (2019). Role of Market Orientation on Innovation Orientation of Manufacturing SMEs in the Accra, Metropolis, Ghana. Journal of Entrepreneurship and Business, 7 (1), 40–51.10.17687/JEB.0701.04
]Search in Google Scholar
[
Jeong, J.S., Hong, P. (2007). Customer orientation and performance outcomes in supply chain management. Journal of Enterprise Information Management, 20 (5), 578–594.10.1108/17410390710823707
]Search in Google Scholar
[
Julian, C.C., O’Cass, A. (2002). Examining the internal-external determinants of international joint venture (IJV) marketing performance in Thailand. Australasian Marketing Journal, 10 (2), 55–71.10.1016/S1441-3582(02)70150-X
]Search in Google Scholar
[
Karaszewski, R. (2006). Nowoczesne systemy zarządzania jakością. Toruń: TNOiK.
]Search in Google Scholar
[
Keng, C.J., Huang, T.L., Zheng, L.J., Hsu, M.K. (2007). Modeling service encounters and customer experiential value in retailing: An empirical investigation of shopping mall customers in Taiwan. International Journal of Service Industry Management, 18 (4), 349–367.10.1108/09564230710778137
]Search in Google Scholar
[
Kennedy, K.N., Goolsby, J.R., Arnould, E.J. (2003). Implementing a customer orientation: extension of theory and application. Journal of Marketing, 67 (4), 67–81.10.1509/jmkg.67.4.67.18682
]Search in Google Scholar
[
Ketchen Jr, D.J, Hult, G.T.M, Slater, S.F. (2007). Toward greater understanding of market orientation and the resource-based view. Strategic Management Journal, 28 (9), 867–964.10.1002/smj.620
]Search in Google Scholar
[
Khalifa, A.S. (2004). Customer value: a review of recent literature and an integrative configuration. Management Decision, 42 (5/6), 645–666.10.1108/00251740410538497
]Search in Google Scholar
[
Kirca, A.H., Jayachandran, S., Bearden, W.O. (2005). Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69 (2), 24–41.10.1509/jmkg.69.2.24.60761
]Search in Google Scholar
[
Kohli, A., Jaworski, B. (1990). Market orientation: the construct, research proposition, and managerial implications. Journal of Marketing, 54 (April), 1–18.10.1177/002224299005400201
]Search in Google Scholar
[
Kankam-Kwarteng, C., Donkor, J., Acheampong, S. (2019). Measuring Performance of SMEs Service Firms Customer Orientation and Service Innovation Approach. Journal of Management Research, 19 (2), 103–119.
]Search in Google Scholar
[
Kraszewski, R., Skrzypczynska, K. (2016). Przywództwo w biznesie. Toruń: TNOiK.
]Search in Google Scholar
[
Mahmoud, M.A., Blankson, C., Owusu-Frimpong, N., Nwankwo, S., Trang, T.P. (2016). Market orientation, learning orientation and business performance: The mediating role of innovation. International Journal of Bank Marketing, 34 (5), 623–648.10.1108/IJBM-04-2015-0057
]Search in Google Scholar
[
Mazurek-Łopacińska, K. (2011). Orientacja na klienta. Warszawa: PWE.
]Search in Google Scholar
[
Nahm, A.Y., Vonderembse, M.A., Koufteros, X. (2004). The impact of organizational culture on time-based manufacturing and performance. Decision Sciences, 35 (4), 579–607.10.1111/j.1540-5915.2004.02660.x
]Search in Google Scholar
[
Park, C., Oh, C.H., Kasim, A. (2017). Market challenges, learning and customer orientation, and innovativeness in IJVs. International Marketing Review, 34 (6), 945–967.10.1108/IMR-07-2014-0238
]Search in Google Scholar
[
Rintamaki, T., Kuusela, H., Mitronen, L. (2007). Identifying competitive customer value propositions in retailing. Managing Service Quality, 17 (6), 621–634.10.1108/09604520710834975
]Search in Google Scholar
[
Rogoziński, K. (2006). Klient jako współtwórca wartości. Marketing i Rynek, 8.
]Search in Google Scholar
[
Saarijarvi, H., Kuusela, H., Neilimo, K., Narvanen, E. (2014). Disentangling customer orientation – executive perspective. Business Process Management Journal, 20 (5), 663–677.10.1108/BPMJ-06-2013-0068
]Search in Google Scholar
[
Sanchez-Fernandez, R., Iniesta-Bonillo, M.A. (2007). The concept of perceived value: a systematic review of the research. Marketing Theory, 7 (4), 427–451.10.1177/1470593107083165
]Search in Google Scholar
[
Sheth, J.N., Sisodia, R.S., Sharma, A. (2000). The antecedents and consequences of customer-centric marketing, Academy of Marketing Science, 28 (1), 55–66.10.1177/0092070300281006
]Search in Google Scholar
[
Shiaw-Tong, H., May-Chiun, L., Abang Azlan, N., Ramayah, T. (2018). Determinants of Innovation Performance among SMEs: Moderating Effect of Entrepreneurial Orientation. Global Business and Management Research. An International Journal, 10 (2), 241–252.
]Search in Google Scholar
[
Siguaw, J., Simpson, P., Baker, T. (1998). Effects of supplier market orientation on distribution market orientation and the channel relationships: the distributor perspective. Journal of Marketing, 62 (3), 99–111.10.1177/002224299806200307
]Search in Google Scholar
[
Shin, S., Damon Aiken, K. (2012). The mediating role of marketing capability: evidence from Korean companies. Asia Pacific Journal of Marketing and Logistics, 24 (4), 658–677.10.1108/13555851211259070
]Search in Google Scholar
[
Strandvik, T., Holmlund, M., Gronroos, C. (2014). Mental footprint of marketing in the board-room. Journal of Service Management, 25 (2), 241–252.10.1108/JOSM-01-2014-0033
]Search in Google Scholar
[
Tracey, M., Tan, C. (2001). Empirical analysis of supplier selection and involvement, customer satisfaction, and firm performance. Supply Chain Management: An International Journal, 6 (4), 174–188.10.1108/EUM0000000005709
]Search in Google Scholar