Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

Data publikacji: 29 gru 2023

Zakres stron: 109 - 120

Otrzymano: 11 wrz 2023

Przyjęty: 20 gru 2023

DOI: https://doi.org/10.2478/eoik-2023-0064

Słowa kluczowe

Big data environment, Internet celebrity economy, consumer, Irrational, purchase behaviour, Dependent variable

© 2023 Binbin Ke et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.