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Evaluation of franchise system websites: the evidence from Croatia


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Fig. 1

Contribution of franchising to the country's GDPSource: elaborated by the authors based on Schwartzer (2016).
Contribution of franchising to the country's GDPSource: elaborated by the authors based on Schwartzer (2016).

Fig. 2

Four different ways for franchising to be on the Internet, based on the franchise's level of autonomySource: elaborated by the authors based on Plave and Amolosch (2000).
Four different ways for franchising to be on the Internet, based on the franchise's level of autonomySource: elaborated by the authors based on Plave and Amolosch (2000).

Fig. 2

Four different ways for franchising to be on the Internet, based on the franchise's level of autonomySource: elaborated by the authors based on Plave and Amolosch (2000).
Four different ways for franchising to be on the Internet, based on the franchise's level of autonomySource: elaborated by the authors based on Plave and Amolosch (2000).

j.emj-2021-0002.apptab.001.w2aab3b7c19b1b6b1ab2b1ab2Aa

ModelConstructItems
Website UsabilityDesignThe logo of the brand appears in a highlighted place on the page.It uses icons and consistent images. Good use of colours and elements of design. It avoids overload of elements in the web pages. New content is emphasised. Similar elements for different actions are not used. Compatible with different browsers. Mobile friendlysum-design (max 8)
NavigationIt allows the quick return to the homepage. Links are clearly recognised. Contents are well categorised. Links, website headers, and menus are clear. It provides a website map. Sum-navigation (max 5)
LanguageIt uses clear and precise messages. It offers a choice from different languages. It offers a choice for the disabled. Sum-language (max 3)
User controlThe technology used is compatible with that of potential users. It offers help to avoid errorsIt provides a way of contacting to make suggestions or comments. Sum-user control (max 3)
sum-usability (max 19)
Website ContentFor franchiseesFranchisor company backgroundFranchisor servicesFranchise information sectionFranchisees testimonialsFranchisees individual website linksFranchise fees and costsQualities required of prospective franchiseesThe connection between franchisees and franchisor via websitesum-franchisees (max 8)
For end-customersStore locationsProduct and service informationFranchisor employment opportunitiesOnline orderingOnline paymentPromotion activities (coupons, discounts, gifts) Interactive customer pagessum-customers (max 7)
sum-content (max 15)
sum-total (max 34)

Website evaluation score of selected Croatian franchisors

No.Company name (alphabetical order)A1A2A3A4A (sum)B1B2B (sum)Ms
1.Aquamaritime62221211214
2.BIJELI SVIJET d.o.o./LG74221542621
3.Bike Express53221222416
4.Business Cafe d.o.o.84121561722
5.CAPACITAS CATENA j. d.o.o. (Body Creator)84221643723
6.CARWIZ d.o.o.74221545924
7.Cetury 2174231653824
8.CHORIDIUM d.o.o. (ICE' N' GO)64221401115
9.ClueGo74221534722
10.Cognitum74121422418
11.COMPETO d.o.o. (TORTE-I-TO)64121313417
12.Diadema84231725724
13.DIRECT BOOKER d.o.o. (BOOKER TOOLS)74131554924
14.FMG d.o.o. (FUNNY CHIPS)64221442620
15.GALEB dalmatinska trikotaža d.d.74221536924
16.GRECA CENTAR d.o.o. (ČUVAR SJEĆANJA)64121342619
17.Husse84121554924
18.Image Haddad841316461026
19.INA84231734724
20.LAKA SPIKA d.o.o. (Helen Doron)84231752724
21.LUMARIS STUDIO d.o.o. (TAKE ME HOME)74231614521
22.Matić savjetovanje d.o.o. (WOMEN IN ADRIA)84121502217
23.METAMORFOZA d.o.o. (MUZEJ ILUZIJA)74231612319
24.Mlinar84231745926
25.Museum of senses84221613420
26.Nado Centar74221523520
27.Narodne novine74131525722
28.Nextbike84221613420
29.PET-IT-DUO d.o.o (GOOD FOOD)74121414519
30.PLACE2DESIGN d.o.o. (PLACE2GO)84221633622
31.SNF ADRIA d.o.o. (SURF'N'FRIES)73121331417
32.TAHOGRAF d.o.o.64121313417
33.Taxi Cammeo83231634723
34.Tekstilpromet74221512318
35.TINKER LABS84121532520
36.Tokić84221622420
37.UNITAS NEKTRETNIINE d.o.o. (RE/MAX HRVATSKA)74221532520
38.Vulco63121222416
39.Xtravaganza72121234719
40.Živa kava d.o.o. (VIVAScaffe)74121401115

j.emj-2021-0002.apptab.002.w2aab3b7c19b1b6b1ab2b1b1b2Aa

NrCompany nameWebsite address
1Aquamaritimehttp://www.aquamaritime.hr/franchise_and_wholesale.php
2BIJELI SVIJET d.o.o./LGhttps://www.bijelisvijet.hr/
3Bike Expresshttps://www.bike-express.hr/fransiza.html
4Business Cafe d.o.o.https://businesscafe.info/licences/
5CAPACITAS CATENA j. d.o.o. (Body Creator)https://bodycreator.com/fransize/
6CARWIZ d.o.o.https://www.carwiz.hr/hr/fransiza
7Century 21http://www.c21fransiza.hr/hr/
8CHORIDIUM d.o.o. (ICE' N' GO)https://icengo.eu/indexGB.html
9ClueGohttp://www.cluego.eu/en/escape-room-franchise/
10Cognitumhttp://www.malacgenijalac.hr/
11COMPETO d.o.o. (TORTE-I-TO)http://torte-i-to.hr/
12Diademahttps://diadema.hr/hr/fransize/
13DIRECT BOOKER d.o.o. (BOOKER TOOLS)https://www.direct-booker.com/
14FMG d.o.o. (FUNNY CHIPS)http://www.funnychips.eu/hr/funnychips_fransiza/default.aspx
15GALEB dalmatinska trikotaža d.d.http://www.galeb.hr
16GRECA CENTAR d.o.o. (ČUVAR SJEĆANJA)http://cuvarsjecanja.com/fransiza/
17Hussehttps://croatia.husse.com/join-our-franchise
18Image Haddadhttps://www.haddad.hr/postanite-nas-partner/
19INAhttps://www.ina.hr/
20LAKA SPIKA d.o.o. (Helen Doron)https://helendoron.hr/postanite-fransizer/
21LUMARIS STUDIO d.o.o. (TAKE ME HOME)https://takemehome.hr/
22Matić savjetovanje d.o.o. (WOMEN IN ADRIA)https://www.womeninadria.com/
23METAMORFOZA d.o.o. (MUZEJ ILUZIJA)https://muzejiluzija.com/
24Mlinarhttps://www.mlinar.hr/en/poslovanje
25Museum of senseshttps://museumofsenses.com/
26Nado Centarhttp://www.nado.hr/fransiza/
27Narodne novinehttps://www.nn.hr/hr/komercijala/ustroj/
28Nextbikehttp://www.nextbike.hr
29PET-IT-DUO d.o.o (GOOD FOOD)https://goodfood.hr/
30PLACE2DESIGN d.o.o. (PLACE2GO)http://place2go.hr/fransize/
31SNF ADRIA d.o.o. (SURF'N'FRIES)http://surfnfries.com/
32TAHOGRAF d.o.o.http://www.tahograf.hr
33Taxi Cammeohttps://cammeo.hr/hr
34Tekstilpromethttps://www.tekstilpromet.hr/brand/o-maloprodaji/
35TINKER LABShttps://tinkerlabs.hr/fransiza/
36Tokićhttp://www.tokic.hr/onama/
37UNITAS NEKTRETNIINE d.o.o. (RE/MAX HRVATSKA)https://www.remax.hr/_/Croatia?Lang=hr-HR
38Vulcohttps://www.vulco.hr/hr/o-nama
39Xtravaganzahttp://www.xtravaganza.hr/o-xtravaganzi/
40Živa kava d.o.o. (VIVAScaffe)https://vivasbar.hr/