Technology towards hotel competitiveness: Case of Antalya, Turkey

The main goal of the paper is to identify the perception of technology by managers of five-star hotels located in Antalya region (Turkey). The managerial perception in the following contexts is discussed in detail: the enterprise, the employees, the managers and the competitiveness of hotel entities. The selection of such research area was determined by the fact that Antalya is one of the top Turkish tourist destinations, with international profile of visitors and intense hotel competition. The following three types of hotels were investigated: hotels affiliated with international chains, hotels affiliated with national brands and independent enterprises. Furthermore, 12 selected general managers were interviewed regarding the above-mentioned hotel types. The results confirmed that managers of internationally affiliated hotels are more focused on increasing their employees’ skills and competencies compared to managers of independent entities.