<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.</p>
</abstract>

The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.

Marketing Activities of Health Care Organizations and Patient Safety

System Safety: Human - Technical Facility - Environment

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Marketing Activities of Health Care Organizations and Patient Safety"}

The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which...

Marketing Activities of Health Care Organizations and Patient Safety

Data publikacji: 28 mar 2019

Zakres stron: 843 - 850

Otrzymano: 28 lis 2018

Przyjęty: 12 sty 2019

DOI: https://doi.org/10.2478/czoto-2019-0108

Słowa kluczowe
health care organizations, marketing, patients, safety

© 2019 Agata Krukowska-Miler, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Marketing Activities of Health Care Organizations and Patient Safety

Data publikacji: 28 mar 2019

Zakres stron: 843 - 850

Otrzymano: 28 lis 2018

Przyjęty: 12 sty 2019

DOI: https://doi.org/10.2478/czoto-2019-0108

Słowa kluczowehealth care organizations, marketing, patients, safety

© 2019 Agata Krukowska-Miler, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Słowa kluczowe
health care organizations, marketing, patients, safety