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<p>This article presents trends in olive oil consumption in the Mediterranean countries. The objective is to observe changes in the production and consumption of olive oil around the world, with a focus on a few Mediterranean countries, particularly Algeria. The analytical and synthetic study allowed us to examine the consumers’ attitudes towards olive oil in the countries considered (price, frequency of consumption and type of product). In Algeria, for example, 72.6% of consumers believe oils, and especially olive oil, among very expensive foods; Olive oil ranks 28th among the daily food preferences and preferences of most Algerian consumers (0.25%). An Algerian consumes in general 4g of olive oil per day. Finally, the comparative study allows us to position the model of Algerian consumption of olive oil in the Mediterranean and we propose some marketing strategies which can be adopted in order to increase the consumption and develop the sector of olive oil in Algeria.</p>
</abstract>

This article presents trends in olive oil consumption in the Mediterranean countries. The objective is to observe changes in the production and consumption of olive oil around the world, with a focus on a few Mediterranean countries, particularly Algeria. The analytical and synthetic study allowed us to examine the consumers’ attitudes towards olive oil in the countries considered (price, frequency of consumption and type of product). In Algeria, for example, 72.6% of consumers believe oils, and especially olive oil, among very expensive foods; Olive oil ranks 28th among the daily food preferences and preferences of most Algerian consumers (0.25%). An Algerian consumes in general 4g of olive oil per day. Finally, the comparative study allows us to position the model of Algerian consumption of olive oil in the Mediterranean and we propose some marketing strategies which can be adopted in order to increase the consumption and develop the sector of olive oil in Algeria.

The Olive Oil Market in the Mediterranean: What are Marketing Strategies for Algeria?

Laboratory for Ecology and Management of Natural Ecosystems, Faculty of Sciences of Nature and Life, and Sciences of the Earth and the Universe

Contemporary Agriculture

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This article presents trends in olive oil consumption in the Mediterranean countries. The objective is to observe changes in the production and consumption of...

The Olive Oil Market in the Mediterranean: What are Marketing Strategies for Algeria?

Data publikacji: 31 maj 2022

Zakres stron: 28 - 37

Otrzymano: 25 gru 2020

Przyjęty: 10 paź 2021

DOI: https://doi.org/10.2478/contagri-2022-0005

Słowa kluczowe
food consumption, olive oil, trends, behaviors, Mediterranean

© 2022 Kamel Chikhi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Olive Oil Market in the Mediterranean: What are Marketing Strategies for Algeria?

Data publikacji: 31 maj 2022

Zakres stron: 28 - 37

Otrzymano: 25 gru 2020

Przyjęty: 10 paź 2021

DOI: https://doi.org/10.2478/contagri-2022-0005

Słowa kluczowefood consumption, olive oil, trends, behaviors, Mediterranean

© 2022 Kamel Chikhi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
food consumption, olive oil, trends, behaviors, Mediterranean