<abstract xmlns="http://www.w3.org/1999/xhtml">

<sec><h3>Background</h3><p>The role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.</p></sec>
<sec><h3>Objectives</h3><p>The purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality.</p></sec>
<sec><h3>Methods/Approach</h3><p>The sample consisted of undergraduates from Zagreb, Croatia (<italic>M</italic><sub>age</sub> = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS).</p></sec>
<sec><h3>Results</h3><p>The PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity.</p></sec>
<sec><h3>Conclusions</h3><p>The results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.</p></sec>
</abstract>

BackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.
ObjectivesThe purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality.
Methods/ApproachThe sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS).
ResultsThe PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity.
ConclusionsThe results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.

How Impulsivity influences the Post-purchase Consumer Regret?

Business Systems Research Journal

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"How Impulsivity influences the Post-purchase Consumer Regret?"}

BackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It...

How Impulsivity influences the Post-purchase Consumer Regret?

Article Category: Research article

Data publikacji: 03 gru 2020

Zakres stron: 14 - 29

Otrzymano: 14 gru 2019

Przyjęty: 19 kwi 2020

DOI: https://doi.org/10.2478/bsrj-2020-0024

Słowa kluczowe
consumer regret, attention impulsivity, motor impulsivity, non-planning impulsivity, Emotionality

© 2020 Katarina Sokić et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

How Impulsivity influences the Post-purchase Consumer Regret?

Article Category: Research article

Data publikacji: 03 gru 2020

Zakres stron: 14 - 29

Otrzymano: 14 gru 2019

Przyjęty: 19 kwi 2020

DOI: https://doi.org/10.2478/bsrj-2020-0024

Słowa kluczoweconsumer regret, attention impulsivity, motor impulsivity, non-planning impulsivity, Emotionality

© 2020 Katarina Sokić et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
consumer regret, attention impulsivity, motor impulsivity, non-planning impulsivity, Emotionality