<abstract xmlns="http://www.w3.org/1999/xhtml"><p><bold>Background: </bold>This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. <bold>Objectives: </bold>This paper has the main purpose combine efforts in developing business strategies into general path of future Web development. <bold>Methods/Approach: </bold>Using the extensive literature, business cases and software trends in the area, the paper is focused on predicting the future in the area of the business trends in Information Technology (IT). <bold>Results: </bold>After discussion of the development using selected milestones: CRM is supported by the Social Networks (SN) and is enabled by Cloud Computing (CC), we were able to achieve the predictions. <bold>Conclusions: </bold>The final conclusion is in the convergence of the business efforts and SN methods on the new paradigm called the User eXperience (UX).</p></abstract>

Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in developing business strategies into general path of future Web development. Methods/Approach: Using the extensive literature, business cases and software trends in the area, the paper is focused on predicting the future in the area of the business trends in Information Technology (IT). Results: After discussion of the development using selected milestones: CRM is supported by the Social Networks (SN) and is enabled by Cloud Computing (CC), we were able to achieve the predictions. Conclusions: The final conclusion is in the convergence of the business efforts and SN methods on the new paradigm called the User eXperience (UX).

Invited Article: The Future of CRM is UX

School of Business, State University of New York, New York, Albany, USA

Business Systems Research Journal

{"article-title":"Invited Article: The Future of CRM is UX"}

Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the...

Invited Article: The Future of CRM is UX

Data publikacji: 14 maj 2013

Zakres stron: 4 - 13

DOI: https://doi.org/10.2478/bsrj-2013-0001

This content is open access.