1. bookTom 21 (2022): Zeszyt 1 (July 2022)
Informacje o czasopiśmie
License
Format
Czasopismo
eISSN
2066-7779
Pierwsze wydanie
04 Jun 2014
Częstotliwość wydawania
2 razy w roku
Języki
Angielski
access type Otwarty dostęp

Finance Film on Must-See Lists: A Tale of Positivization

Data publikacji: 05 Aug 2022
Tom & Zeszyt: Tom 21 (2022) - Zeszyt 1 (July 2022)
Zakres stron: 184 - 199
Informacje o czasopiśmie
License
Format
Czasopismo
eISSN
2066-7779
Pierwsze wydanie
04 Jun 2014
Częstotliwość wydawania
2 razy w roku
Języki
Angielski
Abstract

The article shows the way must-see film lists hosted by financial publications positivize, after the 2008 crisis, the message of feature and documentary films representing finance. Here positivization refers to the detouring or softening of the critical edge of the message of a film in the interests of the hosting website and the profession of finance in general. Emphasis falls on financial literacy and on a film’s artistic prestige and entertainment potential. The author argues that positivization is a semantic strategy indicative of a neoliberal business ontology that informs the interpretation of cultural artifacts. It instrumentalizes signification processes in order to foreground exchange value and present film reception as an investment in human capital.

Keywords

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