Otwarty dostęp

A Successful Example of Complex Country Branding: The ‘E-Estonia’ Positioning Concept and Its Relation to the Presidency of the Council of the EU


Zacytuj

ANHOLT, Simon. 2002. Foreword to the Special Issue on Country Branding. Journal of Brand Management 9(4–5): 229–239.10.1057/palgrave.bm.2540074Search in Google Scholar

ANHOLT, Simon. 2005. Brand New Justice – How Branding Places and Products Can Help the Developing World. Oxford: Elsevier Butterworth Heinemann.Search in Google Scholar

ANHOLT, Simon. 2007. Competitive Identity – The New Brand Management for Nations, Cities and Regions. Basingstoke: Palgrave Macmillan.Search in Google Scholar

ANHOLT, Simon. 2010. Places – Identity, Image and Reputation. Basingstoke: Palgrave Macmillan.Search in Google Scholar

ANHOLT, Simon–HILDRETH, Jeremy. 2004. Brand America – The Mother of All Brands. London: Cyan Books.Search in Google Scholar

ANHOLT-GFK ROPER. 2016. Nation Brands Index: 2016.Search in Google Scholar

ANHOLT-IPSOS NATION BRANDS INDEX. 2018. https://www.ipsos.com/en-us/news-polls/Nation-Brands-Index-2018; published on: 25 October 2018, downloaded on: 18 November 2018.Search in Google Scholar

ARONCZYK, Melissa. 2013. Branding the Nation: The Global Business and National Identity. USA: Oxford University Press.10.1093/acprof:oso/9780199752164.001.0001Search in Google Scholar

ÁTLÁTSZÓ.HU. 2016. Észtország legalizálja az Ubert [Estonia Is Legalizing Uber]. Published on: 15 February 2016, downloaded on: 27 August 2017.Search in Google Scholar

BENEDEK, István. 2016. Romania as a Country Brand: A Comparative Study Based on Current Nation Brand Indexes. Közgazdász Fórum – Forum on Economics and Business 19(4): 47–70.Search in Google Scholar

BRAND ESTONIA. 2017. https://brand.estonia.ee/; downloaded on: 27 August 2017.Search in Google Scholar

BUCSKY, Péter. 2016. Észtország, a bezzegország [Estonia, the Role Model Country]. Digital Hungary Conference. http://www.digitalhungary.hu/prezentaciok/mobile-hungary-2016/7/?p=2; downloaded on: 11 February 2017.Search in Google Scholar

DAJKÓ, Pál. 2017a. A jövőt úgy hívják, hogy Észtország [The Future Is Called Estonia]. IT Café. https://itcafe.hu/hir/esztorszag_elnok_beszed.html; published on: 5 May 2017, downloaded on: 2 September 2017.Search in Google Scholar

DAJKÓ, Pál. 2017b. Észtország digitális pénzt vezet be [Estonia Introduces Digital Money]. IT Café. https://itcafe.hu/hir/esztorzsag_estcoin.html?stext=estcoin; published on: 24 August 2017, downloaded on: 2 September 2017.Search in Google Scholar

DINNIE, Keith (ed.). 2008. Nation Branding – Concepts, Issues, Practice. Oxford: Elsevier Butterworth-Heinemann.Search in Google Scholar

E-ESTONIA SHOWROOM. 2017. https://e-estonia.com/e-estonia-showroom/; downloaded on: 11 February 2017.Search in Google Scholar

EURÓPA PONT. 2017. Az EU-soros elnöksége: Észtországnál a staféta [The EU Presidency: Estonia Takes up the Baton]. http://europapont.blog.hu/2017/07/23/eszt_elnokseg; published on: 23 July 2017, downloaded on: 27 August 2017.Search in Google Scholar

EU 2017 EE. 2017. The Government Office Presents the Visual Identity of the Estonian EU Council Presidency. https://www.eesistumine.ee/en/news/government-office-presents-visual-identity-estonian-eu-council-presidency; published on: 7 April 2017, downloaded on: 27 August 2017; https://www.eu2017.ee/about-estonia, downloaded on: 27 August 2017.Search in Google Scholar

GILMORE, Fiona. 2002. A Country – Can It Be Repositioned? Spain – The Success Story of Country Branding. Journal of Brand Management 9(4–5): 281–293.10.1057/palgrave.bm.2540078Search in Google Scholar

INTERBRAND – Enterprise Estonia: Style Guide for Estonia.Search in Google Scholar

JORDAN, Paul. 2014. The Modern Fairy Tale: Nation Branding, National Identity and the Eurovision Song Contest in Estonia. Tartu, Estonia: University of Tartu Press.10.26530/OAPEN_474310Search in Google Scholar

KÁDÁR, Magor. 2013. Az országmárkák értékelésének módszerei [Methods for the Evaluation of Country Brands]. Közgazdász Fórum 16(5): 3–24.Search in Google Scholar

KANEVA, Nadia. 2014. Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe. New York: Routledge Research in Cultural and Media Studies.Search in Google Scholar

KIRIACOU, Savas–CROMWELL, Thomas. 2001. Corporate Strategies for a Nation’s Success. http://eastwestcoms.com/Corporate-Strategiesfor-a-Nation’s-Success.htm; downloaded on: 5 January 2009.Search in Google Scholar

KOTLER, Philip–HAIDER, Donald D.–REIN, Irving. 1993. Marketing Places – Attracting Investment, Industry and Tourism to Cities, States, and Nations. New York: The Free Press.Search in Google Scholar

KOVÁCS, Ádám. 2017. Forradalom zajlik egy kis európai országban – Nyolcszorosára nőhet az állampolgárai száma [There is a Revolution Going on in a Small European Country – The Number of Its Citizens May Increase Tenfold]. Portfolio.hu, http://m.portfolio.hu/gazdasag/forradalom-zajlik-egy-kis-europai-orszagban-nyolcszorosara-nohet-az-allampolgarai-szama.262613.html; published on: 25 September 2017, downloaded on: October 2017.Search in Google Scholar

KUMAR, Nishit–AMIL, Varna. 2009. Nation Branding: Concepts and Country Perspectives. Hyderabad, India: Icfai Books, The Icfai University Press.Search in Google Scholar

LEVENSON, Bob. 1998. Bill Bernbach’s Book: A History of the Advertising that Changed the History of Advertising. USA: Random House.Search in Google Scholar

LINDSAY, Marsha. 2000. The Brand Called Wisconsin – Can We Make It Relevant and Different for Competitive Advantage? Economic Summit White Paper – Lindsay, Stone and Briggs. www.wisconsin.edu/summit/archive/2000/papers/pdf/lindsay.pdf; downloaded on: 10 January 2009.Search in Google Scholar

NYE, Joseph S. 2003. Propaganda Isn’t the Way: Soft Power. The International Herald Tribune, 10 January.Search in Google Scholar

NYE, Joseph S. 2005. The Means to Success in World Politics. US: PublicAffairs.Search in Google Scholar

OLINS, Wally. 2004. A márkák – A márkák világa, a világ márkái [On B®and]. Budapest: Jószöveg Műhely–British Council.Search in Google Scholar

PAPADOPOULOS, Nicolas G.–HESLOP, Louise A. 2002. Country Equity and Country Branding. Journal of Brand Management 9(4–5): 294–314.10.1057/palgrave.bm.2540079Search in Google Scholar

PAPP-VÁRY, Árpád Ferenc. 2004. Finnugor országimázs: a találkozási pont? [Finno-Ugric Country Image: The Meeting Point?]. In: Beszteri Béla–Lelovics Zsuzsanna–Pécseliné Vaiai Tünde (eds), Magyarország és a 21. század kihívásai az Európai Unióban [Hungary and the Challenges of the 21st Century in the European Union], vol. 1–2. Monograph based on the materials of the scientific conference under the same name. 29.04.2004, Komárom: Hungarian Academy of Sciences, Regional Committee in Veszprém. 439–448.Search in Google Scholar

PAPP-VÁRY, Árpád Ferenc. 2005. Mivé lettek? – Beszélgetés a lett országimázs központ vezetőjével [What Have They Become? – Interview with the Head of the Latvian Country Image Centre]. Magyar Reklám [publication of the Hungarian Advertising Association] 2(4): 8–11.Search in Google Scholar

PAPP-VÁRY, Árpád Ferenc. 2009. Országmárkázástól a versenyképes identitásig: A country branding megjelenése, céljai és természete [From Country Branding to Competitive Identity: The Appearance, Aims, and Nature of Country Branding]. Marketing és Menedzsment 43(2): 4–19.Search in Google Scholar

PAPP-VÁRY, Árpád Ferenc. 2011. Hogyan lesz a településből márka? A városmárkázás alapjai [How Can a Settlement Become a Brand? The Basics of City Branding]. In: Róka Jolán–Jávorka, Gabriella–Kovács, Melinda–Téglásy, György–Téglásy, Katalin (eds), Beszédek könyve polgármestereknek: szónoklatminták és kommunikációs tanácsok minden alkalomra [The Book of Speeches for Mayors: Speech Samples and Communications Tips for All Occasions]. Budapest: Raabe Kiadó. 1–24.Search in Google Scholar

PAPP-VÁRY, Árpád Ferenc. 2013. A márkanév ereje – Szempontok a sikeres brandépítéshez [The Power of Brand Names – The Aspects of Successful Brand Building]. Budapest–Pécs: Dialóg–Campus Kiadó.Search in Google Scholar

PAPP-VÁRY, Árpád Ferenc. 2016. Az országnevek mint márkanevek és szerepük az országmárkázásban: néhány eset a világból [Country Names as Brand Names and Their Role in Country Branding: A Few Cases from around the World]. Tér és Társadalom 30(1): 79–92.10.17649/TET.30.1.2739Search in Google Scholar

PLAVSAK, Kristina. 2004. Slovenia – Branding a Small New EU Nation. In: Public Diplomacy and Media: International Conference. Zagreb: Diplomatic Academy, Ministry of Foreign Affairs. http://www.media-forum.si/slo/izobrazevanje/javna-diplomacija/clanki/slovenia-branding.pdf; downloaded on: 10 January 2009.Search in Google Scholar

RENDON, Jim. 2003. When Nations Need a Little Marketing. New York Times. http://query.nytimes.com/gst/fullpage.html?res=9803EED9123BF930A15752C1A9659C8B63; published on: 23 November.Search in Google Scholar

RIES, Al–TROUT, Jack. 1997. Pozicionálás – Harc a vevők fejében elfoglalt helyért [Positioning: The Battle for Your Mind]. Budapest: Bagolyvár Könyvkiadó.Search in Google Scholar

SAS, István. 2018. Reklám és pszichológia a webkorszakban: Upgrade 4.0 – A kiegyezés kora [Advertising and Psychology in the Web Era: Upgrade 4.0 – The Ege of Reconciliation]. Budapest: Kommunikációs Akadémia.Search in Google Scholar

STARTUP ESTONIA. 2017. http://startupestonia.ee/why-estonia; downloaded on: 19 November 2017.Search in Google Scholar

SZÁZADVÉG ALAPÍTVÁNY. 2015. Public diplomacy stratégiák [Public Diplomacy Strategies]. http://www.szazadveg.hu/uploads/media/587ceed607ef2/public-diplomacy-strat.pdf; downloaded on: 11 February 2017.Search in Google Scholar

SZONDI, György. 2007. The Role and Challenges of Country Branding in Transition Countries: The Central and Eastern European Experience. Journal of Place Branding and Public Diplomacy 3(1): 8–20.10.1057/palgrave.pb.6000044Search in Google Scholar

TORONTÁLI, Zoltán. 2016. Az észtek pár év alatt a semmiből építették fel a jövőt [In a Few Years, Estonians Have Built the Future out of Nothing]. HVG, http://hvg.hu/gazdasag/20160502_eszt_gazdasagi_modell_kalle_palling_atlathatosag_ekormanyzat; published on: 2 May 2016.Search in Google Scholar

TROUT, Jack. 2004. Trout on Strategy – Capturing Mindshare, Conquering Markets. New York: McGraw-Hill.Search in Google Scholar

UNITED NATIONS. 2018. http://www.un.org/en/sections/about-un/overview/index.html; downloaded on: 18 November 2018.Search in Google Scholar

VAN HAM, Peter. 2002. Branding Territory: Inside the Wonderful Worlds of PR and IR Theory. Millennium: Journal of International Studies 31(2): 249–269.10.1177/03058298020310020101Search in Google Scholar

VICENTE, Jorge de. 2004. State Branding in the 21st Century. Master of Arts in Law and Diplomacy Thesis, The Fletcher School. http://fletcher.tufts.edu/research/2004/DeVicente-Jorge.pdf; downloaded on: 10 January 2009.Search in Google Scholar

WINT, Alvin G.–WELLS, Louise T. 2000. Marketing a Country: Promotion as a Tool for Attracting Foreign Investment. Revised Edition. Foreign investment advisory service occasional paper; no. FIAS 13. Washington, D.C.: The World Bank. http://documents.worldbank.org/curated/en/884891468763824660/Marketing-a-country-promotion-as-a-tool-for-attracting-foreign-investment-revised-edition. Worlds Bank’s Partnership for Development.Search in Google Scholar

eISSN:
2068-7583
Język:
Angielski
Częstotliwość wydawania:
2 razy w roku
Dziedziny czasopisma:
Social Sciences, Political Science, other, Domestic Policy, Parties, Other Political Organizations, International Relations, Human Rights