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Clear aligners brands and marketing claims: An overview of available information on the web

Cynthia Shi

Cynthia Shi

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Shi, Cynthia
, 
Yanlu Feng

Yanlu Feng

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Feng, Yanlu
, 
Yu-Chen Hsiao

Yu-Chen Hsiao

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Hsiao, Yu-Chen
, 
Julia Smith

Julia Smith

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Smith, Julia
, 
Carrol Jin

Carrol Jin

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Jin, Carrol
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Mauro Farella

Mauro Farella

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Farella, Mauro
 oraz 
Li Mei

Li Mei

Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Mei, Li
  
14 lip 2022
Clear aligners brands and marketing claims: An overview of available information on the web's Cover Image
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Data publikacji: 14 lip 2022
Zakres stron: 252 - 262
Otrzymano: 01 lut 2022
Przyjęty: 01 cze 2022
DOI: https://doi.org/10.2478/aoj-2022-0025
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© 2022 Cynthia Shi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Number of companies entering the market relative to year.
Number of companies entering the market relative to year.

Figure 2.

Timeline of Clear Aligner brand establishment years.
Timeline of Clear Aligner brand establishment years.

Figure 3.

Distribution of clear aligner companies geographically.
Distribution of clear aligner companies geographically.

Figure 4.

Google Trends of the search of clear aligners. (The earliest data available on Google Trends is from 2004).
Google Trends of the search of clear aligners. (The earliest data available on Google Trends is from 2004).

Figure 5.

Word Cloud for recurring marketing claims. With the terms most frequently mentioned in the claims largest in size and less frequently mentioned smaller in size on the figure.
Word Cloud for recurring marketing claims. With the terms most frequently mentioned in the claims largest in size and less frequently mentioned smaller in size on the figure.

Summary of all aligner brands_

  Brand Company Country Year Established Official website Clinicians Patients
1 32 Watts Clear Aligners India 2018 https://www.32watts.com/ Y
2 360美牙隐形矫正 China 2019 http://www.360meiya.cn/ Y
3 ACE Aligners U.S. N/A acealigners.com Y
4 AIRNIVOL Italy 2004 https://www.airnivol.com/en Y
5 Aligner Studio U.S. N/A https://www.alignerstudio.com/ Y
6 AlignerCo U.S. 2019 https://www.alignerco.com/ Y
7 Angelalign 时代天使隐形矫正 Angelalign China 2003 http://www.angelalign.com/ Y
8 Argen U.S. 2018 https://argen.com/clear-aligners#/ Y
9 byte U.S. 2018 https://www.byteme.com/ Y
10 CA Clear Aligner Scheu-Dental German N/A http://ca-clear-aligner.com/en/b2c/index.html Y
11 Candid CO U.S. 2017 https://www.candidco.com/ Y
12 Clarity Aligners 3M U.S. 2018 https://www.3m.com/3M/en_US/types-of-braces-and-treatment-us/clear-aligners/ Y
13 Clarus Clear Aligners Egypt N/A http://www.clarusaligners.com/ Y
14 Clear correct Straumann Switzerland 2006 https://www.straumann.com/clearcorrect/en/home.html Y
15 Insignia Clearguide System Ormco U.S. 2012 https://ormco.com/products/insignia-clearguide/ Y
16 Clearline Aligners Canada N/A https://www.clearlinesmile.ca/ Y
17 Clearlyaligners U.S. N/A https://clearlyaligners.com/ Y
18 ClearPath U.S. 2008 https://www.clearpathdental.com/ Y
10 ClearPath Orthodontics Pakistan 2007 https://www.clearpathortho.com/ Y
20 ClearSmile IAS Orthodontics UK N/A https://www.clearsmilealigner.com/ Y
21 ClearX K Line Europe German N/A https://www.clearxaligners.com/ Y
22 Coast Clear Aligners Coast Dental & Orthodontics U.S. N/A https://www.coastdental.com/aligners Y
23 ddhaim clear 디디하임 클리어 Korea N/A http://ddhaim.com/ Y
24 Dr. Clear aligner Singapore N/A https://www.drclearaligners.com/ Y
25 Easysmile Easysmile China N/A https://www.easysmile.com/ Y
26 ecligner 이클라이너 Ecligner international Korea 1998 http://www.ecligner.com/ Y
27 eon Aligners U.S. N/A https://eonaligner.com/index.html Y
28 EZ Smile Clear Aligners Australia N/A https://www.ezsmile.com.au/ Y
29 f22 Aligners Italy 2012 https://www.f22aligner.com/ Y
30 FrankSmile UK N/A https://www.franksmile.co.uk/ Y
31 Hibeauty 隐秀隐形矫正 Hibeauty China 2012 http://www.hibeauty.com/pt/index.htm Y
32 Inman Aligner U.S. 2001 https://www.inmanaligner.com/ Y
33 Invisalign Align Technology U.S. 1998 https://www.invisalign.com/ Y
34 iROK iROK China 2009 https://5ismile.com/ Y
35 JoyAligner Singapore N/A http://joyaligner.com/ Y
36 K Clear K Line Europe GmbH German N/A https://kline-europe.com/en/home Y
37 magicalign 正丽科技隐形矫正 Magicalign China 2014 http://www.magicalign.com/pc/index.html Y
38 MegaNeer 美加易齐隐形矫正 Mega Neer China 2010 http://www.mega-teeth.com/Products/yxzj/ Y
39 Noviclear N/A http://noviclear.com/ Y
40 Nuvola GEO Orthodontic UK N/A http://www.geoorthodontic.com/ Y
41 ODS Aligners India N/A https://odsaligners.com/ Y
42 Orthocaps TwinAligner System Ortho Caps GmbH Germany 2006 https://www.orthocaps.com/ Y
43 OrthoClear UK 2005 https://www.orthoclear.nl/en/ Y
44 OrthoFX U.S. 2019 https://www.orthofx.com/ Y
45 OrthoSnap U.S. N/A https://www.orthosnap.com/ Y
46 Pure Smiles Online Canada N/A https://www.puresmilesonline.com/ Y
47 Refine Complete Aligner System TP Orthodontics U.S 2017 https://www.tportho.com/wp-content/uploads/2017/04/996-385ENG-Refine-B2B_2017_0W.pdf Y
48 reveal Clear Aligners Henry Schein U.S. 2019 https://www.henryschein.com/us-en/dental/supplies/reveal.aspx Y
49 RxAligners UK 2011 http://rxaligners.com/ Y
50 See-Through Aligner 시스루 얼라이너 시스루테그 Korea 2014 http://www.saligner.com/ Y
51 simpli 5 Ormco U.S. 2006 https://ormco.com/products/simpli-5/ Y
52 Sino Dental Lab Sino Dental Lab China N/A http://www.sino-dental.com/cn/product-details-69.html Y
53 SLX Clear Aligners Henry Schein U.S. 2018 https://slxclearaligners.com/ Y
54 Smartee 正雅隐形矫正 Smartee China 2004 http://www.smartee.cn/ Y
55 Smile Direct Club U.S. 2014 https://smiledirectclub.co.nz/en-nz/ Y
56 Smile Love U.S. N/A https://smilelove.com/ Y
57 Smile Styler Australia N/A https://www.smilestyler.com.au/ Y
58 Smilealign 适乐美 Smilealign China N/A https://www.smilalign.cn/ Y
59 Smilelign UK 2012 https://smilelign.com/ Y
60 SmileTRU U.S. N/A https://www.smiletru.com/ Y
61 smilii NZ 2019 https://www.smilii.co.nz/ Y
62 SnapCorrect U.S. 2012 https://snapcorrect.com/ Y
63 Spark Clear Aligner System Ormco U.S. 2019 https://mysparksmile.com/ Y
64 Straight My Teeth UK/Ireland 2018 https://www.straightmyteeth.com/ Y
65 Straight Teeth Direct UK 2009 https://www.straightteethdirect.com/ Y
66 Straight28 Clear Aligners U.S. N/A http://straight-28.com/ Y
67 Strayt Clear aligners U.S. N/A https://www.straytteeth.com/ Y
68 SureSmile Dentsply Sirona U.S. 1999 https://www.suresmile.com/ Y
69 Trioclear Hong Kong 2020 https://www.trioclear.com/ Y
70 Uniform Teeth U.S. 2016 https://www.uniformteeth.com/ Y
71 V-Clear Aligners India N/A http://www.vclearaligners.com/ Y
72 Vincialign 达芬奇隐形矫正 Vincialign China N/A https://cn.vincialign.com/index/index Y
73 Whitesmile Clear Malaysia N/A https://whitesmileclear.com/ Y
74 Wonder Smile Australia 2016 http://wondersmile.co.nz Y
75 Zenyum Singapore N/A https://www.zenyum.com/sg-en/ Y

Marketing claims found the official websites of the clear aligners companies included in the study_

Marketing claim theme Number of companies Number of claims with evidence cited
Improved material 42 4*
Better comfort 50 1
Shorter treatment time 44 Not Applicable
Enhanced aesthetics 53 2
Lower cost 37 Not Applicable
Others 54 2
Język:
Angielski
Częstotliwość wydawania:
1 razy w roku
Dziedziny czasopisma:
Medycyna, Podstawowe nauki medyczne, Podstawowe nauki medyczne, inne
Kanał RSS czasopisma