Exploration of cross-border e-commerce live streaming and local culture dissemination model based on cluster analysis

This paper first constructs the logical architecture and implementation mechanism of cross-border e-commerce live streaming and local cultural communication and proposes a cultural communication influence model based on clustered ellipsoid and spatial cluster analysis. By using first-order linear approximation and PMA for non-probabilistic uncertainty cultural communication analysis, the optimal global solution of the system response is solved. Finally, the results of cross-border e-commerce live streaming and local cultural communication power are discussed by specifically analyzing the characteristic quantities of cultural communication structure and local cultural communication effect. The results show that the maximum value is 39.8034 in the TOP20 of local culture communication power, the mean value is 17.3431 in the communication effect dimension, and the mean value is 16.17 in the communication structure dimension. This paper provides a new model to explore for cross-border e-commerce live streaming and local culture communication.