A Study on the Perception of Authenticity in Digital Display of Yangxin Cloth Paste

This paper proposes a new form of Yangxin Cloth Paste relying on digital cultural and creative design, applying it to mobile APP terminals, and displaying the authenticity of Yangxin Cloth Paste using digital media as a carrier. Questionnaire survey and structural equation modeling analysis methods are used to discuss the different degree of perception of the authenticity of Yangxin Cloth Paste by different groups of people, and the influence of culture, digital display interface and other authenticity on the satisfaction of APP users. The results show that the perception degree of the elderly over 60 years old is weaker. Women are more conservative in the transmission of culture. The higher the education level the easier it is to accept the digital display form of Yangxin Cloth Stickers. The degree of perception of cultural authenticity (0.508), APP dependence (0.468), APP identity (0.476) perception degree of all can articulate a significant impact on user satisfaction.