An Empirical Analysis of the Impact of Digital Publishing on the Digital Economy—Take Shanghai as an example

Figure 1.

Analysis of the Value-Added Rate of the Digital Publishing Industry Chain in Shanghai, 2022

Industry	Value-Added /%	Industry	Value-Added /%
Digital Publishing Operation Platforms	38.86	Database	51.13
Digital Journal Publishing	39.57	Online Animation	51.13
Online Video	42.33	Online Music	51.13
Digital Reading Devices	44.15	Internet Audio-Visual Programs	51.13
Internet Advertising Services	45.64	Digital Book Publishing	53.62
Digital Publishing Consulting Services	45.79	Internet Access Services	54.14
Digital Content Processing	46.84	Online Game Development and Production	57.15
Intellectual Property (IP) Services	48.36	Mobile Client	62.99
Online Gaming Services	50.18	Digital Publishing Software Development	63.56
Digital Education	50.91	Total of the industry	54.42

Analysis of the complete consumption coefficient of the digital publishing industry in Shanghai in 2022

Name	Digital Carrier Manufacturing Industry	Digital Entity Operations	Network Operations	Digital carrier services	Digital product production	Digital cultural activities
The digital carrier manufacturing industry	1.9167	0.0177	0.2708	0.3068	0.0919	0.0261
Digital Entity Operations	0.1538	0.0289	0.0249	0.0441	0.0658	0.0107
Network Operations	0.0050	0.0045	0.0488	0.0164	0.0028	0.0017
Digital Carrier Services	0.0134	0.0031	0.0093	0.1359	0.0047	0.0029
Digital Product Manufacturing	0.0003	0.0005	0.0013	0.0017	0.0272	0.0003
Digital Cultural Activities	0.0011	0.0013	0.0029	0.0027	0.0035	0.0011
Industry Exhaustion Coefficient	2.0768	0.0548	0.3598	0.5078	0.1965	0.0394
Comprehensive Exhaustion Coefficient	2.8894	0.4529	1.1227	1.6469	1.0527	0.6954

Analysis of Total Digital Consumption Among Residents in Shanghai in 2022

index	Culture,education and entertainment	Telecommunications Services	Total	Percentage(%)
Urban Residents’ Digital Consumption Expenditure (Billion RMB)	1404.13	1448.01	2849.28	81.43
Rural Residents’ Digital Consumption Expenditure (Billion RMB)	316.81	332.79	649.60	18.57
Total Digital Consumption Expenditure of All Residents (Billion RMB)	1724.25	1778.13	3498.88	100
Percentage (%)	49.28	50.82	100

Analysis of Digital Consumption Levels Among Residents in Shanghai in 2022

index	Culture, education and entertainment	Telecommunications services	total	Disposable Income of Residents (RMB)
“Per Capita Expenditure of Urban Residents (RMB)”	6691.59	7667.83	14448.17	88748
Percentage (%)	7.54	8.64	16.28	100
Per capita expenditure of rural residents/RMB	3849.27	4312.99	8174.57	41037
Percentage (%)	9.38	10.51	19.92	100
Per Capita Expenditure of All Residents (RMB)	6981.48	7725.95	15071.40	82719
Percentage (%)	8.44	9.34	18.22	100