Optimization Research and Practical Path Exploration of Marketing Audit Strategy Based on Big Data Technology

Data publikacji: 25 lis 2024

Otrzymano: 25 cze 2024

Przyjęty: 22 paź 2024

DOI: https://doi.org/10.2478/amns-2024-3447

Słowa kluczowe

Big data technology, K-Means clustering, Apriori algorithm, Marketing audit strategy

© 2024 Lei Sun et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.