Research on the Development of Student Work in Colleges and Universities Suitable for the Characteristics of Contemporary Students in the New Media Era

The traditional paradigms and methods of student management no longer suffice to meet the evolving needs of students in the era of new media. Hence, it is imperative for higher education institutions to continually seek innovative approaches to student work management. To this end, a structured questionnaire was developed to investigate the adoption and impact of new media on student work management in colleges and universities. This survey was designed to align with the distinctive attributes of contemporary students and to explore novel pathways for student work in the context of the new media landscape. To further understand the factors influencing the quality of student work management services, a subset of students was selected for a detailed questionnaire survey. The data collected was subjected to causality analysis and multiple linear regression to assess the satisfaction levels concerning the evolution of student work management in the new media milieu. The findings revealed that the most frequently accessed media platforms among the sampled institutions were WeChat official accounts, with a usage rate of 76.01%, and university official websites, at 40.09%. Additionally, more than 80% of the students exhibited a preference for new media platforms over traditional media. Statistical analysis at the 1% significance level confirmed the impactful roles of respect and care, campus environment, and school management in influencing student job satisfaction. Notably, school management emerged as the most influential factor, with a standardized coefficient of 0.329, underscoring its paramount importance in enhancing student job satisfaction. This study provides valuable insights and serves as a foundational reference for the enhancement of student work management strategies in the digital age.