Study on the Significance of Ethnic Minority Handicraft Inheritance Development for Rural Revitalization in the New Era

With the acceleration of globalization, the inheritance and development of ethnic handicrafts face unprecedented challenges and opportunities, and it is of great significance to transform ethnic handicrafts into a driving force for rural revitalization. The study constructs a relationship model between ethnic handicrafts and rural revitalization through structural equation modeling and maximum likelihood estimation and explores the impact of ethnic handicrafts on rural revitalization by analyzing and verifying the impact of residents’ perceptions of economic, socio-cultural and environmental influences on their attitudes toward the development of ethnic handicrafts. There are 54.2% males and 45.8% females in the study sample. The age range is between 31 and 40 years, and the education level is concentrated in junior and high school. 54.5% have a monthly income of 2500~3500 RMB, and the occupation distribution is mainly farmers. Except for Hypothesis H5, the remaining five hypotheses were valid. Both economic impact perception and socio-cultural perception have a significant impact on residents’ attitudes towards ethnic handicraft development. Residents’ ethnic handicrafts’ positive perception of environmental impact has no significant impact on their development attitude, while negative environmental impact perception has a significant negative impact on their development attitude.