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<p>Jilin Province, distinguished by its unique snow and ice resources, stands as a pivotal region for snow and ice tourism. This study delves into the innovative integration of micro-animation technology with the ice and snow tourism culture of Jilin, examining its influence on tourists’ travel intentions. A structural equation model was developed to articulate the attractiveness of Jilin’s ice and snow tourism, encapsulating the perceived symbolism of its attractions. Descriptive statistical analysis was employed to assess the impact of micro-animation on potential tourists’ perceptions and intentions. The study revealed that a majority of the viewers of the micro-animation on Jilin’s ice and snow tourism were female (54.7%), compared to males (45.3%). Additionally, a larger proportion of unmarried individuals (73.3%) engaged with the content relative to their married counterparts (26.1%). The demographic with the highest representation consisted of individuals earning a monthly income between 6001-9000 yuan (29.4%). Significantly, the attractiveness and symbolic perception of Jilin’s ice and snow tourism exhibited a robust positive correlation with the intention to travel, evidenced by a p-value of 0.001. This investigation underscores the potential of micro-animation technology as a transformative tool for enhancing the appeal of ice and snow tourism in Jilin Province.</p>
</abstract>

Jilin Province, distinguished by its unique snow and ice resources, stands as a pivotal region for snow and ice tourism. This study delves into the innovative integration of micro-animation technology with the ice and snow tourism culture of Jilin, examining its influence on tourists’ travel intentions. A structural equation model was developed to articulate the attractiveness of Jilin’s ice and snow tourism, encapsulating the perceived symbolism of its attractions. Descriptive statistical analysis was employed to assess the impact of micro-animation on potential tourists’ perceptions and intentions. The study revealed that a majority of the viewers of the micro-animation on Jilin’s ice and snow tourism were female (54.7%), compared to males (45.3%). Additionally, a larger proportion of unmarried individuals (73.3%) engaged with the content relative to their married counterparts (26.1%). The demographic with the highest representation consisted of individuals earning a monthly income between 6001-9000 yuan (29.4%). Significantly, the attractiveness and symbolic perception of Jilin’s ice and snow tourism exhibited a robust positive correlation with the intention to travel, evidenced by a p-value of 0.001. This investigation underscores the potential of micro-animation technology as a transformative tool for enhancing the appeal of ice and snow tourism in Jilin Province.

Research on the Value of Micro Animation Creation in Revitalizing Jilin Ice and Snow Tourism Industry

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

Jilin Province, distinguished by its unique snow and ice resources, stands as a pivotal region for snow and ice tourism. This study delves into the innovative...

Research on the Value of Micro Animation Creation in Revitalizing Jilin Ice and Snow Tourism Industry

Data publikacji: 05 lip 2024

Zakres stron: -

Otrzymano: 15 mar 2024

Przyjęty: 05 cze 2024

DOI: https://doi.org/10.2478/amns-2024-1623

Słowa kluczowe
Structural equation, Attraction model, Micro-animation, Ice and snow tourism

© 2024 Xiangyu Liu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Research on the Value of Micro Animation Creation in Revitalizing Jilin Ice and Snow Tourism Industry

Data publikacji: 05 lip 2024

Zakres stron: -

Otrzymano: 15 mar 2024

Przyjęty: 05 cze 2024

DOI: https://doi.org/10.2478/amns-2024-1623

Słowa kluczoweStructural equation, Attraction model, Micro-animation, Ice and snow tourism

© 2024 Xiangyu Liu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
Structural equation, Attraction model, Micro-animation, Ice and snow tourism