<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>As a specific social group, the consumption behavior of college students not only reflects their economic ability but also contains deep-seated values and attitudes toward life. With the development of the social economy and the change in consumption concepts, the consumption patterns and psychology of college students have diversified. This paper deeply analyzes the characteristics of college students’ consumption behavior and the value of their ideological and political education. It also adopts the ADDIE model to systematically study college students’ consumption behavior. The improved K-means clustering algorithm allows us to classify the consumption behavior of 29,635 students and analyze their changing trends by collecting consumption data. The average monthly consumption of most students is approximately 800 to 1000 yuan, and the frequency of consumption is mainly 60-75 times per month. Students with different consumption levels have different needs and responses when it comes to ideological and political education. The paper proposes targeted strategies for ideological and political education to guide students in establishing correct consumption concepts and cultivating rational consumption behavior. The study effectively enhances the research on college students’ consumption behavior and the practical effect of ideological and political education through the application of the ADDIE model, providing support for the overall development of college students.</p>
</abstract>

As a specific social group, the consumption behavior of college students not only reflects their economic ability but also contains deep-seated values and attitudes toward life. With the development of the social economy and the change in consumption concepts, the consumption patterns and psychology of college students have diversified. This paper deeply analyzes the characteristics of college students’ consumption behavior and the value of their ideological and political education. It also adopts the ADDIE model to systematically study college students’ consumption behavior. The improved K-means clustering algorithm allows us to classify the consumption behavior of 29,635 students and analyze their changing trends by collecting consumption data. The average monthly consumption of most students is approximately 800 to 1000 yuan, and the frequency of consumption is mainly 60-75 times per month. Students with different consumption levels have different needs and responses when it comes to ideological and political education. The paper proposes targeted strategies for ideological and political education to guide students in establishing correct consumption concepts and cultivating rational consumption behavior. The study effectively enhances the research on college students’ consumption behavior and the practical effect of ideological and political education through the application of the ADDIE model, providing support for the overall development of college students.

Characterization of College Students’ Consumption Behavior for Ideological and Political Education - Based on ADDIE Model

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

As a specific social group, the consumption behavior of college students not only reflects their economic ability but also contains deep-seated values and...

Characterization of College Students’ Consumption Behavior for Ideological and Political Education - Based on ADDIE Model

Data publikacji: 15 maj 2024

Zakres stron: -

Otrzymano: 29 sty 2024

Przyjęty: 11 kwi 2024

DOI: https://doi.org/10.2478/amns-2024-1066

Słowa kluczowe
Consumer behavior of college students, Ideological and political education, ADDIE model, Consumerism

© 2024 Rurong Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Characterization of College Students’ Consumption Behavior for Ideological and Political Education - Based on ADDIE Model

Data publikacji: 15 maj 2024

Zakres stron: -

Otrzymano: 29 sty 2024

Przyjęty: 11 kwi 2024

DOI: https://doi.org/10.2478/amns-2024-1066

Słowa kluczoweConsumer behavior of college students, Ideological and political education, ADDIE model, Consumerism

© 2024 Rurong Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
Consumer behavior of college students, Ideological and political education, ADDIE model, Consumerism