Building the Environmental Awareness of the University: An Example of the Matej Bel University

[1]PRIŠČÁKOVÁ, S.; MERTINKOVÁ, A.: Uplatnenie študentov Univerzity Mateja Bela s ohľadom na aktívne nástroje zamestnanosti. Ekonomika a spoločnosť. 2021, Vol. 22, Issure 1. DOI: 10.24040/eas.2021.22.1.137-156Search in Google Scholar

[2]UNTERMÜLLER, V.: Manuál copywritingu. Grada Publishing, Praha, 2019. ISBN 978-80-271-2585-2.Search in Google Scholar

[3]DRUCKER, P. F.: The practice of management. Routledge, Burlington. 2012. ISBN 978-0060878979.Search in Google Scholar

[4]UNITED NATIONS: The 2030 Agenda for Sustainable Development. [online]. 2015. [accessed 2023-09-10]. Available from WWW: https://sdgs.un.org/sites/default/files/publications/21252030%20Agenda%20for%20Sustainable%20Development%20web.pdfSearch in Google Scholar

[5]MOOGAN, Y. J.: Can a Higher Education Institution’s Marketing Strategy Improve the Student-Institution Match? International Journal of Educational Management. 2011, Vol. 25, Issue 6, pp. 570–589. ISSN 0951-354X. ERIC Number: EJ939531Search in Google Scholar

[6]ZOLLO, L.; FILIERI, R.; RIALTI, R.; YOON, S.: Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research. 2020, Vol. 117, pp 256–267. DOI: 10.1016/j.jbusres.2020.05.001Search in Google Scholar

[7]HANOVER RESEARCH: Trends in Higher Education Marketing, Recruitment, and Technology. Washington: Academy Administration Practice. [online]. 2014. [accessed 2023-08-28]. Available from WWW: https://www.hanoverresearch.com/media/Trends-in-Higher-Education-Marketing-Recruitment-and-Technology-2.pdfSearch in Google Scholar

[8]HANOVER RESEARCH. Best Practices in Improving Reputation and Brand Recognition in Higher Education. [online] 2015. [accessed 2023-08-28]. Available from WWW: https://www.hanoverresearch.com/media/Best-Practices-in-Improving-Reputation-and-Brand-Recognition-in-Higher-Education.pdfSearch in Google Scholar

[9]HALL, H.; WITEK, L.: Conditions, Contemporary Importance and Prospects of Higher Education Marketing on the Example of Polish Universities. Procedia Economics and Finance. 2016. DOI: 10.1016/S2212-5671(16)30314-8Search in Google Scholar

[10]APPEL, G.; GREWAL, L.; HADI, R.; STEPHEN, A. T.: The future of social media in marketing. Journal of the Academy of Marketing Science. 2020. DOI: 10.1007/s11747-019-00695-1Search in Google Scholar

[11]DWIVEDI, Y. K. et al.: Setting the future of digital and social media marketing research: Perspectives and research propositions. International journal of Information Management. 2021. DOI: 10.1016/j.ijinfomgt.2020.102168Search in Google Scholar

[12]SEMERÁDOVÁ, T.; WENLICH, P.: Marketing na Facebooku a Instagramu. Využijte naplno organický dosah i sponzorované příspěvky. Computer Press, Praha. 2019. ISBN 978-80-251-4959-1.Search in Google Scholar

[13]FINK, M.; KOLLER, M.; GRATNER, J.; FLOH, A.; HARMS, R.: Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research. 2020. DOI: 10.1016/j.jbusres.2018.10.005Search in Google Scholar

[14]PRIŠČÁKOVÁ, S.: The marketing environment analysis of the selected public university. In: MMK 2022. [online]. 2022. [accessed 2023-09-07]. Available from WWW: https://www.vedeckekonference.cz/library/proceedings/mmk_2022.pdfSearch in Google Scholar

[15]SASS, W.; BOEVE-de PAUW, J.; OLSSON, D.; GERICKE, N.; DE MAEYER, S.; Van PETEGEM, P.: Redefining action competence: The case of sustainable development. The Journal of Environmental Education. 2020, Vol. 51, Issue 4, pp. 292–305. DOI: 10.1080/00958964.2020.1765132Search in Google Scholar

[16]EUROPEAN UNION: Závery Rady o novom programe EÚ pre vysokoškolské vzdelávanie. [online]. 2017. [accessed 2023-09-10]. Available from WWW: https://eurlex.europa.eu/legal-content/SK/TXT/PDF/?uri=CELEX:52017XG1214(01)&from=SKSearch in Google Scholar

[17]ALCÁNTARA-RUBIO, L.; VALDERRAMA-HERNÁNDEZ, R.; SOLÍSESPALLARGAS, C; RUIZ-MORALES, J.: The implementation of the SDGs in universities: a systematic review. Environmental Education Research. 2022, Vol. 28, Issue 11. DOI: 10.1080/13504622.2022.2063798Search in Google Scholar

[18]RAZOWSKI, A.; BARTNICZAK, B.: On the Road to Sustainability: Implementation of the 2030 Agenda Sustainable Development Goals (SDG) in Poland. Sustainability. 2019. DOI: 10.3390/su11020366Search in Google Scholar

[19]MUSOVÁ, Z.: Vnímanie zodpovedných marketingových aktivít spotrebiteľmi. Belianium. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici, Banská Bystrica. 2020. ISBN 978-80-557-1678-7.Search in Google Scholar

[20]CEBRIÁN, G.; MOGAS, J.; PALAU, R.; FUENTES, M.: Sustainability and the 2030 Agenda within schools: A study of school principals’ engagement and perceptions. Environmental Education Research. 2022. DOI: 10.1080/13504622.2022.2044017Search in Google Scholar

[21]VERHELST, D.; VANHOOF, J.; Van PETEGEM, P.: Development and validation of the education for sustainable development school organisation questionnaire. Environmental Education Research. 2022. DOI: 10.1080/13504622.2021.2007219Search in Google Scholar

[22]LOU, X.; LI, L. M. W.: The relationship between identity and environmental concern: A meta-analysis. Journal of Environmental Psychology. 2021, Vol. 76. DOI: 10.1016/j.jenvp.2021.101653Search in Google Scholar

[23]INMAN, R. A.; MOREIRA, P. A. S.; FARIA, S.; ARAÚJO, M.; CUNHA, D.; PEDRAS, S.; LOPES, J. C: An application of the transtheoretical model to climate change prevention: Validation of the climate change stages of change questionnaire in middle school students and their schoolteachers. Environmental Education Research. 2022. DOI: 10.1080/13504622.2021.1998382Search in Google Scholar

[24]SASS, W.; BOEVE-de PAUW, J.; De MAEYER, S.; Van PETEGEM, P.: Development and validation of an instrument for measuring action competence in sustainable development within early adolescents: the action competence in sustainable development questionnaire (ACiSD-Q). Environmental Education Research. 2021. DOI: 10.1080/13504622.2021.1888887Search in Google Scholar

[25]SINAKOU, E.; DONCHE, V.; BOEVE-DE PAUW, J.; VAN PETEGEM, P.: Development and validation of a questionnaire on teachers’ instructional beliefs and practices in education for sustainable development. Environmental Education Research. 2021. DOI: 10.1080/13504622.2021.1921115Search in Google Scholar

[26]HAFESCHNER, P.; JANKÓ, F.: Environmental communication, from engagement to action: lessons from interviews with environmental experts, Hungary. Environmental Education Research. 2022. DOI: 10.1080/13504622.2022.2068506Search in Google Scholar

[27]MBU: Dlhodobý zámer univerzity Mateja Bela v Banskej Bystrici na roky 2021 - 2026. (MBU Long-Term Goal 2021-2026) [online]. 2020. [accessed 2023-09-20]. Available from WWW: https://www.umb.sk/app/cmsFile.php?disposition=i&ID=6525Search in Google Scholar

[28]PRIŠČÁKOVÁ, S., VIDIEČANOVÁ, M.: Efekt terciárneho vzdelávania na ekonomický rast. [online]. Finančný manažér. 2022, Vol. 22, Issue 3, pp. 23–33. [accessed 2023-09-11]. Available from WWW: https://asocfin.sk/wp-content/uploads/2022/11/FM-3-2022.pdfSearch in Google Scholar

[29]JONES, M.; RUGE, D.; JONES, V.: How educational staff in European schools reform school food systems through ‘everyday practices’. Environmental Education Research. 2022. DOI: 10.1080/13504622.2022.2032608Search in Google Scholar

[30]OJALA, M.: Prefiguring sustainable futures? Young people’s strategies to deal with conflicts about climate-friendly food choices and implications for transformative learning. Environmental Education Research. 2022, Vol. 28, Issue 8, pp. 1157–1174. DOI: 10.1080/13504622.2022.2036326Search in Google Scholar

[31]UNITED NATIONS: The Sustainable Development Goals Report 2022. [online]. 2022. [accessed 2023-09-10]. eISBN 978-92-1-001809-8. Available from WWW: https://unstats.un.org/sdgs/report/2022/The-Sustainable-Development-Goals-Report-2022.pdfSearch in Google Scholar