This work is licensed under the Creative Commons Attribution 4.0 International License.
Ajzen, I. (1991). The Theory of Planned Behavior. Org. Beh. Human Dec. Proc., 50, 179–211. 10.1016/0749-5978(91)90020-TAjzenI.1991The Theory of Planned BehaviorOrg. Beh. Human Dec. Proc.5017921110.1016/0749-5978(91)90020-TOpen DOISearch in Google Scholar
Beldad, A., Hegner, S. (2018). Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour. J. Consum. Polic., 41, 191–210 https://doi.org/10.1007/s10603-018-9384-1BeldadA.HegnerS.2018Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned BehaviourJ. Consum. Polic.41191210https://doi.org/10.1007/s10603-018-9384-1Search in Google Scholar
Bezençon, V., Blili, S. (2010). Ethical products and consumer involvement: what's new? Eur. J. Market., 44(9/10), 1305–1321. 10.1108/03090561011062853BezençonV.BliliS.2010Ethical products and consumer involvement: what's new?Eur. J. Market.449/101305132110.1108/03090561011062853Open DOISearch in Google Scholar
Boenning, K. (2009). The introduction of Fair Trade in Poland: Opportunities and challenges, Banwa: University of the Philippines Mindana (vol. 6, iss. 2, pp. 87–98). 10.22004/ag.econ.145555BoenningK.2009The introduction of Fair Trade in Poland: Opportunities and challengesBanwaUniversity of the Philippines Mindana62879810.22004/ag.econ.145555Open DOISearch in Google Scholar
Boufous, S., Hudson, D., Carpio, C. (2023). Consumer willingness to pay for production attributes of cotton apparel. Agribusiness, 39. http://dx.doi.org/10.1002/agr.21802BoufousS.HudsonD.CarpioC.2023Consumer willingness to pay for production attributes of cotton apparelAgribusiness39http://dx.doi.org/10.1002/agr.21802Search in Google Scholar
Castaldo, S., Perrini, F., Misani, N., Tencati, A. (2009). The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. J. Bus. Ethic., 84, 1–15. http://dx.doi.org/10.1007/s10551-008-9669-4CastaldoS.PerriniF.MisaniN.TencatiA.2009The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade ProductsJ. Bus. Ethic.84115http://dx.doi.org/10.1007/s10551-008-9669-4Search in Google Scholar
Chen, S.-M., Huddleston, P. (2009). A comparison of four strategies to promote Fair Trade products. Int. J. Retail Distrib. Manag., 37, 336–345. http://dx.doi.org/10.1108/09590550910948565ChenS.-M.HuddlestonP.2009A comparison of four strategies to promote Fair Trade productsInt. J. Retail Distrib. Manag.37336345http://dx.doi.org/10.1108/09590550910948565Search in Google Scholar
Dąbrowska, A., Janoś-Kresło, M., Radziukiewicz, M. (2019). Polish Consumer on the Market of Fair Trade Products. J. Manag. Fin. Sci., 9–24. http://dx.doi.org/10.33119/JMFS.2017.27.1DąbrowskaA.Janoś-KresłoM.RadziukiewiczM.2019Polish Consumer on the Market of Fair Trade ProductsJ. Manag. Fin. Sci.924http://dx.doi.org/10.33119/JMFS.2017.27.1Search in Google Scholar
Delistavrou, A., Tilikidou, I. (2009). Are Greeks Ready to Enhance the Fair Trade Market. Retrieved from: https://www.semanticscholar.org/paper/Are-Greeks-Ready-to-Enhance-the-Fair-Trade-Market-Delistavrou-Tilikidou/e4ace4f5f36a81980cebf386637886513153100fDelistavrouA.TilikidouI.2009Are Greeks Ready to Enhance the Fair Trade MarketRetrieved from: https://www.semanticscholar.org/paper/Are-Greeks-Ready-to-Enhance-the-Fair-Trade-Market-Delistavrou-Tilikidou/e4ace4f5f36a81980cebf386637886513153100fSearch in Google Scholar
De Pelsmacker, P., Driesen, L., Rayp, G. (2005). Do Consumers Care About Ethics? Willingness to Pay for Fair-Trade Coffee. J. Consum. Affair., 39, 363–385. http://dx.doi.org/10.1111/j.1745-6606.2005.00019.xDe PelsmackerP.DriesenL.RaypG.2005Do Consumers Care About Ethics? Willingness to Pay for Fair-Trade CoffeeJ. Consum. Affair.39363385http://dx.doi.org/10.1111/j.1745-6606.2005.00019.xSearch in Google Scholar
De Pelsmacker, P., Janssens, W., Sterckx, E., Mielants, C. (2006). Fair‐trade beliefs, attitudes and buying behaviour of Belgian consumers. Int. J. Nonprof. Volunt. Sec. Market., 11, 125–138. http://dx.doi.org/10.1002/nvsm.47De PelsmackerP.JanssensW.SterckxE.MielantsC.2006Fair‐trade beliefs, attitudes and buying behaviour of Belgian consumersInt. J. Nonprof. Volunt. Sec. Market.11125138http://dx.doi.org/10.1002/nvsm.47Search in Google Scholar
Fairtrade Polska: raport (2018). Retrieved from: https://www.fairtrade.org.pl/aktualnosc/raport-fairtrade-polska-2018/Fairtrade Polska: raport2018Retrieved from: https://www.fairtrade.org.pl/aktualnosc/raport-fairtrade-polska-2018/Search in Google Scholar
Fairtrade Polska: raport (2022). Retrieved from: https://www.fairtrade.org.pl/material/raport-fairtrade-polska-2022/Fairtrade Polska: raport2022Retrieved from: https://www.fairtrade.org.pl/material/raport-fairtrade-polska-2022/Search in Google Scholar
Fairtrade (2025). Retrieved from https://www.fairtrade.org.pl/Fairtrade2025Retrieved from https://www.fairtrade.org.pl/Search in Google Scholar
FINE (2025). Retrieved from https://en.wikipedia.org/wiki/FINEFINE2025Retrieved from https://en.wikipedia.org/wiki/FINESearch in Google Scholar
Fernández-Ferrín, P., Castro-González, S., Bande, B., Galán-Ladero, M. (2024). Drivers of consumer's willingness to pay for fair trade food products: the role of positive and negative emotions. Int. Rev. Public Nonprofit Mark., 21, 131–154. https://doi.org/10.1007/s12208-023-00366-6Fernández-FerrínP.Castro-GonzálezS.BandeB.Galán-LaderoM.2024Drivers of consumer's willingness to pay for fair trade food products: the role of positive and negative emotionsInt. Rev. Public Nonprofit Mark.21131154https://doi.org/10.1007/s12208-023-00366-6Search in Google Scholar
Fiedoruk, M. (2021). Fair Trade : Shortcomings and contemporary challenges. Wrocław: Wyd. Uniwersytetu Wrocławskiego. https://doi.org/10.19195/2658-1310.27.4.3FiedorukM.2021Fair Trade : Shortcomings and contemporary challengesWrocławWyd. Uniwersytetu Wrocławskiegohttps://doi.org/10.19195/2658-1310.27.4.3Search in Google Scholar
Golding, K., Peattie, K. J. (2005). In search of a golden blend: perspectives on the marketing of Fair Trade coffee. Sustain. Dev., 13(3), 154–165. 10.1002/sd.274GoldingK.PeattieK. J.2005In search of a golden blend: perspectives on the marketing of Fair Trade coffeeSustain. Dev.13315416510.1002/sd.274Open DOISearch in Google Scholar
Horodecka, A., Śliwińska, M. (2019). Fair Trade phenomenon – limits of neoclassical and chances of heterodox economics. Stud. Pol. Publ., 6. 9–37. http://dx.doi.org/10.33119/KSzPP.2019.3.1HorodeckaA.ŚliwińskaM.2019Fair Trade phenomenon – limits of neoclassical and chances of heterodox economicsStud. Pol. Publ.6937http://dx.doi.org/10.33119/KSzPP.2019.3.1Search in Google Scholar
Szwacka-Mokrzycka, J., Rivza, M., Lemanowicz, B., Uljanova, E. (2021). A study on consumer behaviour in the food market Eastern European countries case. Poland, Warsaw University of Life Sciences Press.Szwacka-MokrzyckaJ.RivzaM.LemanowiczB.UljanovaE.2021A study on consumer behaviour in the food market Eastern European countries casePolandWarsaw University of Life Sciences PressSearch in Google Scholar
Kingsbury, A., Schultz, C. (2010). Fair Trade products in Poland – Awareness Tastes Better. Global Agricultural Information Network report. Retrieved from: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Fair%20Trade%20products%20in%20Poland%20-%20Awareness%20Tastes%20Better_Warsaw_Poland_6-9-2010.pdfKingsburyA.SchultzC.2010Fair Trade products in Poland – Awareness Tastes Better. Global Agricultural Information Network reportRetrieved from: https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Fair%20Trade%20products%20in%20Poland%20-%20Awareness%20Tastes%20Better_Warsaw_Poland_6-9-2010.pdfSearch in Google Scholar
Kulig-Moskwa, K., Nogieć, J. (2017). The Fair Tradeproducts: A marketing innovation or a manifestation of considered consumption. J. Agribus. Rural Dev., 46(4), 815–823. https://doi.org/10.17306/J.JARD.2017.00344Kulig-MoskwaK.NogiećJ.2017The Fair Tradeproducts: A marketing innovation or a manifestation of considered consumptionJ. Agribus. Rural Dev.464815823https://doi.org/10.17306/J.JARD.2017.00344Search in Google Scholar
Ladhari, R., Tchetgna, N.M. (2015). The Influence of Personal Values on Fair Trade Consumption. J. Clean. Prod., 87, 469–477. http://dx.doi.org/10.1016/j.jclepro.2014.10.068LadhariR.TchetgnaN.M.2015The Influence of Personal Values on Fair Trade ConsumptionJ. Clean. Prod.87469477http://dx.doi.org/10.1016/j.jclepro.2014.10.068Search in Google Scholar
Mason, M.C., Oduro, S., Umar, R.M., Zamparo, G. (2023). Effect of consumption values on consumer behavior: a Meta-analysis. Market. Intel. Plan., 41(7), 923–944. https://doi.org/10.1108/MIP-03-2023-0100MasonM.C.OduroS.UmarR.M.ZamparoG.2023Effect of consumption values on consumer behavior: a Meta-analysisMarket. Intel. Plan.417923944https://doi.org/10.1108/MIP-03-2023-0100Search in Google Scholar
Cyrek, P. (2016). The Recognisability of the Fair Trade Idea in the Context of Universal Access to Information. Nierówn. Społ. Wzrost Gospod., 45(1), 497–505. http://dx.doi.org/10.15584/nsawg.2016.1.50CyrekP.2016The Recognisability of the Fair Trade Idea in the Context of Universal Access to InformationNierówn. Społ. Wzrost Gospod.451497505http://dx.doi.org/10.15584/nsawg.2016.1.50Search in Google Scholar
Pedregal, V., Ozcaglar-Toulouse, N. (2011). Why does not everybody purchase fair trade products? The question of the fairness of fair trade products' consumption for consumers. Int. J. Cons. Stud., 35, 655–660. http://dx.doi.org/10.1111/j.1470-6431.2010.00990.xPedregalV.Ozcaglar-ToulouseN.2011Why does not everybody purchase fair trade products? The question of the fairness of fair trade products' consumption for consumersInt. J. Cons. Stud.35655660http://dx.doi.org/10.1111/j.1470-6431.2010.00990.xSearch in Google Scholar
Plaváková, L., Částek, O. (2017). The Effect of Czech Consumers' Sociodemographic Characteristics on Fairtrade Goods Buying. Retrieved from: https://www.researchgate.net/publication/321193353_The_Effect_of_Czech_Consumers_Sociodemographic_Characteristics_on_Fair-trade_Goods_BuyingPlavákováL.ČástekO.2017The Effect of Czech Consumers' Sociodemographic Characteristics on Fairtrade Goods BuyingRetrieved from: https://www.researchgate.net/publication/321193353_The_Effect_of_Czech_Consumers_Sociodemographic_Characteristics_on_Fair-trade_Goods_BuyingSearch in Google Scholar
Polynczuk-Alenius, K.N., Pantti, M.K. (2017). Branded Solidarity in Fair Trade Communication on Facebook. Globalizations, 14(1), 66–80. https://doi.org/10.1080/14747731.2016.1Polynczuk-AleniusK.N.PanttiM.K.2017Branded Solidarity in Fair Trade Communication on FacebookGlobalizations1416680https://doi.org/10.1080/14747731.2016.1Search in Google Scholar
Pousa, C., Núñez, J.F. (2014). Why Do Consumers Buy Fair Trade Products? An Evolutionary Perspective Using the Theory of Consumption Values. J. Manag. Sustain., 4, 1–11. http://dx.doi.org/10.5539/jms.v4n2p1PousaC.NúñezJ.F.2014Why Do Consumers Buy Fair Trade Products? An Evolutionary Perspective Using the Theory of Consumption ValuesJ. Manag. Sustain.4111http://dx.doi.org/10.5539/jms.v4n2p1Search in Google Scholar
Rihn, A. (2016). Visual Attention's Influence on Consumers' Willingness-to-Pay for Processed Food Products. Agribusiness, 32. http://dx.doi.org/10.1002/agr.21452RihnA.2016Visual Attention's Influence on Consumers' Willingness-to-Pay for Processed Food ProductsAgribusiness32http://dx.doi.org/10.1002/agr.21452Search in Google Scholar
Ruggeri, G., Corsi, S., Nayga, R. (2020). Eliciting Willingness to Pay for Fairtrade Products with Information. Food Qual. Pref., 87. http://dx.doi.org/10.1016/j.food-qual.2020.104066RuggeriG.CorsiS.NaygaR.2020Eliciting Willingness to Pay for Fairtrade Products with InformationFood Qual. Pref.87http://dx.doi.org/10.1016/j.food-qual.2020.104066Search in Google Scholar
Sirieix, L. (2008). What do purchasers of Fair Trade products want? CABI Rev.: Persp. Agric. Vet. Sci. Nutr. Nat. Res., 3(006). http://dx.doi.org/10.1079/PAVSNNR20083006SirieixL.2008What do purchasers of Fair Trade products want?CABI Rev.: Persp. Agric. Vet. Sci. Nutr. Nat. Res.3006http://dx.doi.org/10.1079/PAVSNNR20083006Search in Google Scholar
Śliwińska, M. (2021). Fair Trade Movement and Market Development for Decent Work and Economic Growth. http://dx.doi.org/10.4324/9781003333845ŚliwińskaM.2021Fair Trade Movement and Market Development for Decent Work and Economic Growthhttp://dx.doi.org/10.4324/9781003333845Search in Google Scholar
Śmigielska, G., Dąbrowska, A., Radziukiewicz, M. (2015). Fair Trade in Sustainable Development. The Potential for Fair TradeMarket Growth in Poland. Amfit. Econ., 17(9), 1244–1258. https://hdl.handle.net/10419/168978ŚmigielskaG.DąbrowskaA.RadziukiewiczM.2015Fair Trade in Sustainable Development. The Potential for Fair TradeMarket Growth in PolandAmfit. Econ.17912441258https://hdl.handle.net/10419/168978Search in Google Scholar
Spendel, J. (2010). Unfair Fair Trade. Instytut Globalizacji. Retrieved from: https://globalizacja.org/download/Unfair_Fair_Trade.pdfSpendelJ.2010Unfair Fair TradeInstytut Globalizacji. Retrieved from: https://globalizacja.org/download/Unfair_Fair_Trade.pdfSearch in Google Scholar
Teneta-Skwiercz, D. (2016). Acquaintance with the Fair Trade idea in Poland – results of the research / Popularność ruchu sprawiedliwego handlu w Polsce – wyniki badań. Pr. Nauk. UE Wroc. http://dx.doi.org/10.15611/pn.2016.423.10Teneta-SkwierczD.2016Acquaintance with the Fair Trade idea in Poland – results of the research / Popularność ruchu sprawiedliwego handlu w Polsce – wyniki badańPr. Nauk. UE Wroc.http://dx.doi.org/10.15611/pn.2016.423.10Search in Google Scholar
Usslepp, T., Awanis, S., Hogg, M., Daryanto, A. (2022). The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade. J. Bus. Ethics., 176, 519–531. https://doi.org/10.1007/s10551-020-04689-wUssleppT.AwanisS.HoggM.DaryantoA.2022The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair TradeJ. Bus. Ethics.176519531https://doi.org/10.1007/s10551-020-04689-wSearch in Google Scholar
Wielechowski, M., Roman, M. (2012). The Essence of Fair Trade and Its Importance in the World Economy. Acta Sci. Pol. Oecon., 11(4), 47–57. Retrieved from: https://aspe.sggw.edu.pl/article/view/553WielechowskiM.RomanM.2012The Essence of Fair Trade and Its Importance in the World EconomyActa Sci. Pol. Oecon.1144757Retrieved from: https://aspe.sggw.edu.pl/article/view/553Search in Google Scholar
WFTO (World Fair Trade Organization) and FI (Fairtrade International) (2009). A charter of Fair Trade principles. Retrieved from: https://fairtradekeswick.org.uk/wp-content/uploads/2016/04/160208_Charter_of_Fair_Trade_Principles_Final_EN.pdfWFTO (World Fair Trade Organization) and FI (Fairtrade International)2009A charter of Fair Trade principlesRetrieved from: https://fairtradekeswick.org.uk/wp-content/uploads/2016/04/160208_Charter_of_Fair_Trade_Principles_Final_EN.pdfSearch in Google Scholar
WFTO (World Fair Trade Organisation). (2020). Retrieved from https://wfto.com/WFTO (World Fair Trade Organisation)2020Retrieved from https://wfto.com/Search in Google Scholar
Xiong, K., Kong, F., Zhang, N., Lei, N., Sun, C. (2018). Analysis of the Factors Influencing Willingness to Pay and Payout Level for Ecological Environment Improvement of the Ganjiang River Basin. Sustainability, 10(7), 2149. https://doi.org/10.3390/su10072149XiongK.KongF.ZhangN.LeiN.SunC.2018Analysis of the Factors Influencing Willingness to Pay and Payout Level for Ecological Environment Improvement of the Ganjiang River BasinSustainability1072149https://doi.org/10.3390/su10072149Search in Google Scholar
Zalega, T. (2022). Sustainable Consumption and the Fair Trade Idea Versus the Consumption Behavior of Young Singles in Poland. Probl. Zarządz., 20(4), 28–67. https://doi.org/10.7172/1644-9584.98.2ZalegaT.2022Sustainable Consumption and the Fair Trade Idea Versus the Consumption Behavior of Young Singles in PolandProbl. Zarządz.2042867https://doi.org/10.7172/1644-9584.98.2Search in Google Scholar