<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.</p>
</abstract>

The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Management Theory and Studies for Rural Business and Infrastructure Development

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the...

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Article Category: Article

Data publikacji: 13 sty 2024

Zakres stron: 213 - 220

Otrzymano: 13 lip 2023

Przyjęty: 25 lip 2023

DOI: https://doi.org/10.15544/mts.2023.21

Słowa kluczowe
business processes, digital marketing, logistics, agricultural enterprises, optimization, personnel, personnel management, financial management

© 2023 Oleksandr Kyfyak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Article Category: Article

Data publikacji: 13 sty 2024

Zakres stron: 213 - 220

Otrzymano: 13 lip 2023

Przyjęty: 25 lip 2023

DOI: https://doi.org/10.15544/mts.2023.21

Słowa kluczowebusiness processes, digital marketing, logistics, agricultural enterprises, optimization, personnel, personnel management, financial management

© 2023 Oleksandr Kyfyak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Słowa kluczowe
business processes, digital marketing, logistics, agricultural enterprises, optimization, personnel, personnel management, financial management