<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Seeking out value deals is becoming a daily routine for today’s consumers. Thus, creating and delivering value is now one of the most crucial elements necessary for organizations to survive in the market. The creation of service value for the user is characterized by specificity due to the intangibility of the service itself, inseparable from its provider. Consumers are seeking autonomous experiences, and organizations must increasingly focus on meeting such expectations. Projection planning technologies can be applied in the catering sector to create an autonomous consumer experience and increase its value. The purpose of the article examining the possibilities of using projection planning in creating and presenting value to the consumer in the catering sector is to determine which methods of presenting projection planning technology would create the greatest value. The analysis of the scientific literature enables the identification of the prospects of projection planning technology in the catering sector, and the results of the conducted quantitative survey aid determining which elements of projection planning technology are the most important to Lithuanian restaurant customers.</p>
</abstract>

Seeking out value deals is becoming a daily routine for today’s consumers. Thus, creating and delivering value is now one of the most crucial elements necessary for organizations to survive in the market. The creation of service value for the user is characterized by specificity due to the intangibility of the service itself, inseparable from its provider. Consumers are seeking autonomous experiences, and organizations must increasingly focus on meeting such expectations. Projection planning technologies can be applied in the catering sector to create an autonomous consumer experience and increase its value. The purpose of the article examining the possibilities of using projection planning in creating and presenting value to the consumer in the catering sector is to determine which methods of presenting projection planning technology would create the greatest value. The analysis of the scientific literature enables the identification of the prospects of projection planning technology in the catering sector, and the results of the conducted quantitative survey aid determining which elements of projection planning technology are the most important to Lithuanian restaurant customers.

The Possibilities of Using Projective Planning in Creating and Presenting Value to the Consumer in the Catering Sector

Management Theory and Studies for Rural Business and Infrastructure Development

This work is licensed under the Creative Commons Attribution 4.0 International License.

Seeking out value deals is becoming a daily routine for today’s consumers. Thus, creating and delivering value is now one of the most crucial elements...

The Possibilities of Using Projective Planning in Creating and Presenting Value to the Consumer in the Catering Sector

Data publikacji: 17 sty 2023

Zakres stron: 421 - 434

Otrzymano: 05 gru 2022

Przyjęty: 12 gru 2022

DOI: https://doi.org/10.15544/mts.2022.42

Słowa kluczowe
consumer value, data analysis, restaurants, survey, innovations

© 2022 Ernestas Juozauskas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The Possibilities of Using Projective Planning in Creating and Presenting Value to the Consumer in the Catering Sector

Data publikacji: 17 sty 2023

Zakres stron: 421 - 434

Otrzymano: 05 gru 2022

Przyjęty: 12 gru 2022

DOI: https://doi.org/10.15544/mts.2022.42

Słowa kluczoweconsumer value, data analysis, restaurants, survey, innovations

© 2022 Ernestas Juozauskas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
consumer value, data analysis, restaurants, survey, innovations