<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income.</p>
</abstract>

The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income.

Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms

Management Theory and Studies for Rural Business and Infrastructure Development

This work is licensed under the Creative Commons Attribution 4.0 International License.

The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of...

Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms

Data publikacji: 26 kwi 2022

Zakres stron: 72 - 83

Otrzymano: 24 sty 2022

Przyjęty: 09 lut 2022

DOI: https://doi.org/10.15544/mts.2022.08

Słowa kluczowe
consumer behaviour, consumer choice, data analysis, e-commerce, survey

© 2022 Agnė Šneiderienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms

Data publikacji: 26 kwi 2022

Zakres stron: 72 - 83

Otrzymano: 24 sty 2022

Przyjęty: 09 lut 2022

DOI: https://doi.org/10.15544/mts.2022.08

Słowa kluczoweconsumer behaviour, consumer choice, data analysis, e-commerce, survey

© 2022 Agnė Šneiderienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
consumer behaviour, consumer choice, data analysis, e-commerce, survey