Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

Data publikacji: 01 gru 2016

Zakres stron: 33 - 40

Otrzymano: 06 wrz 2016

Przyjęty: 14 lis 2016

DOI: https://doi.org/10.1515/pcssr-2016-0026

Słowa kluczowe

sponsorship, ambush marketing, brand recognition, event involvement, EURO 2012

© 2016 Monika Piątkowska et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.