<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Public-service broadcasters are compelled to seek innovative ways to fulfil their publicservice functions in an increasingly competitive environment. The Norwegian Broadcasting Corporation (NRK) has been experimenting with new programme formats and cross-media concepts. The concept of slow television was developed by the regional office in Bergen. On July 16, 2011, they started a five-day live broadcast from one of the cruise ships that sailed up the Norwegian coast from Bergen in southern Norway to Kirkenes near the Russian border. The broadcast was a huge success. I take this programme as a case study and provide an analysis from the perspective of innovation within public-service broadcasting. The article addresses the following questions: 1) In what way was the programme innovative? 2) How was the programme accepted and produced? 3) What accounts for the success of the broadcast in terms of number of viewers and popular engagement?</p></abstract>

Public-service broadcasters are compelled to seek innovative ways to fulfil their publicservice functions in an increasingly competitive environment. The Norwegian Broadcasting Corporation (NRK) has been experimenting with new programme formats and cross-media concepts. The concept of slow television was developed by the regional office in Bergen. On July 16, 2011, they started a five-day live broadcast from one of the cruise ships that sailed up the Norwegian coast from Bergen in southern Norway to Kirkenes near the Russian border. The broadcast was a huge success. I take this programme as a case study and provide an analysis from the perspective of innovation within public-service broadcasting. The article addresses the following questions: 1) In what way was the programme innovative? 2) How was the programme accepted and produced? 3) What accounts for the success of the broadcast in terms of number of viewers and popular engagement?

Slow Television

Department Social Sciences, Film and Television Studies, Lillehammer University College

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

A Successful Innovation in Public Service Broadcasting

Public-service broadcasters are compelled to seek innovative ways to fulfil their publicservice functions in an increasingly competitive environment. The...

Slow Television

Data publikacji: 09 cze 2015

Zakres stron: 95 - 108

DOI: https://doi.org/10.1515/nor-2015-0008

Słowa kluczowe
slow television, public service broadcasting, innovation, production, interactivity, Norway

© by Roel Puijk

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Slow Television

Data publikacji: 09 cze 2015

Zakres stron: 95 - 108

DOI: https://doi.org/10.1515/nor-2015-0008

Słowa kluczoweslow television, public service broadcasting, innovation, production, interactivity, Norway

© by Roel Puijk

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
slow television, public service broadcasting, innovation, production, interactivity, Norway