The adverse effects of inferior innovations

Data publikacji: 23 paź 2017

Zakres stron: 361 - 375

DOI: https://doi.org/10.1515/mmcks-2017-0022

Słowa kluczowe

brand innovability, brand quality, brand innovativeness, extension innovativeness, cue-diagnosticity, adverse effect, brand extension

© 2017 Joseph W. Chang, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.