Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity

Data publikacji: 23 paź 2017

Zakres stron: 346 - 360

DOI: https://doi.org/10.1515/mmcks-2017-0021

Słowa kluczowe

trademark dilution, blurring, tarnishment, brand equity, similarity

© 2017 Washington Macías et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.