Intangible Resource Management - an Organisational Approach

This article is seeking to improve the intangible resource management at organisation level by highlighting the importance of this type of management on one hand and, on the other hand, by creating a pattern describing the process to be followed by the organisations that wish to implement an intangible resource management system. Thus, this study shows the premises underlying the author’s approaches on the importance of intangible resource management, the concept of intangible resource management is substantiated, and some general principles are formulated regarding the substantiation and implementation of this type of management. Specific processes representing the scope of the management at the organization level are analysed, which may be grouped in five phases largely corresponding to the functions of the intangible resource management. Eventually, the phases for implementing an intangible resource management system are identified.