A Comparison of the Approaches to Customer Experience Analysis

Data publikacji: 23 wrz 2017

Zakres stron: 82 - 93

DOI: https://doi.org/10.1515/eb-2017-0020

Słowa kluczowe

Customer experience (CX), dimensions, research methods, scale development

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.