<abstract xmlns="http://www.w3.org/1999/xhtml"> This paper’s research focuses on employer brand (EB) development as a solution for public sector organizations to attract the young specialists of Latvia.The author uses monographic research method, selection, comparison, induction and statistical data interpretation to explore the situation and potential outcomes of the proposed approach to Human Resource Recruitment and Selection.The research results show that public organizations in Latvia still need to improve their positioning on labour market and work harder on their EB.</abstract>

This paper’s research focuses on employer brand (EB) development as a solution for public sector organizations to attract the young specialists of Latvia.The author uses monographic research method, selection, comparison, induction and statistical data interpretation to explore the situation and potential outcomes of the proposed approach to Human Resource Recruitment and Selection.The research results show that public organizations in Latvia still need to improve their positioning on labour market and work harder on their EB.

Employer Brand Role in HR Recruitment and Selection

Economics and Business

This work is licensed under the Creative Commons Attribution 4.0 Public License.

{"article-title":"Employer Brand Role in HR Recruitment and Selection"}

This paper’s research focuses on employer brand (EB) development as a solution for public sector organizations to attract the young specialists of Latvia.The...

Employer Brand Role in HR Recruitment and Selection

Data publikacji: 05 lis 2015

Zakres stron: 58 - 63

DOI: https://doi.org/10.1515/eb-2015-0009

Słowa kluczowe
Employer brand, Human Resources recruitment and selection

© 2015

This work is licensed under the Creative Commons Attribution 4.0 Public License.

Employer Brand Role in HR Recruitment and Selection

Data publikacji: 05 lis 2015

Zakres stron: 58 - 63

DOI: https://doi.org/10.1515/eb-2015-0009

Słowa kluczoweEmployer brand, Human Resources recruitment and selection

© 2015

This work is licensed under the Creative Commons Attribution 4.0 Public License.

Słowa kluczowe
Employer brand, Human Resources recruitment and selection