<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.</p></abstract>

The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.

The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions

Faculty of Tourism Studies – Turistica, University of Primorska,

Department of Biological Disciplines, Faculty of Agriculture, University of South Bohemia in České Budějovice,

Department of Trade and Tourism, Faculty of Economics, University of South Bohemia in České Budějovice,

Institute of Technology and Business in České Budějovice,

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic...

The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions

Data publikacji: 25 sty 2017

Zakres stron: 77 - 90

DOI: https://doi.org/10.1515/cjot-2015-0005

Słowa kluczowe
motivation, experience, loyalty, quality, Czech Republic

© 2015 Miha Lesjak et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions

Data publikacji: 25 sty 2017

Zakres stron: 77 - 90

DOI: https://doi.org/10.1515/cjot-2015-0005

Słowa kluczowemotivation, experience, loyalty, quality, Czech Republic

© 2015 Miha Lesjak et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
motivation, experience, loyalty, quality, Czech Republic