Navigating Tourism Innovations in the Post-COVID-19 Era: A Case Study of Lithuania
Gintarė Pociūtė-Sereikienė
Department of Regional and Urban Studies, Institute of Sociology at the Lithuanian Centre for Social SciencesVilnius, Lithuania
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, Darius Liutikas
Department of Regional and Urban Studies, Institute of Sociology at the Lithuanian Centre for Social SciencesVilnius, Lithuania
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oraz Viktorija Baranauskienė
Department of Regional and Urban Studies, Institute of Sociology at the Lithuanian Centre for Social SciencesVilnius, Lithuania
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21 cze 2024
O artykule
Data publikacji: 21 cze 2024
Zakres stron: 37 - 48
Otrzymano: 01 sty 2024
DOI: https://doi.org/10.14746/quageo-2024-0018
Słowa kluczowe
© 2024 Gintarė Pociūtė-Sereikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Fig. 1.
Virtual (digital) products and services indicated as the most relevant for tourists_
| Expressed opinion | Number of mentions in answers (units) | Proportion of answers (%) |
|---|---|---|
| Digital routes, virtual tours, virtual guides | 15 | 30.0 |
| User-friendly websites (easy to find tourism information) | 11 | 22.0 |
| Video review films and photos that promote and attract tourists | 8 | 16.0 |
| Mobile applications (APPS) | 6 | 12.0 |
| Others (individual and region-specific products and services) | 6 | 12.0 |
| Answers were not provided | 6 | 12.0 |
| Digital/interactive maps | 5 | 10.0 |
| Electronic services (shops, payments, reservations, etc.) | 4 | 8.0 |
| Games (virtual/digital) for computer, phone | 4 | 8.0 |
| Interactive boards, apps, links | 3 | 6.0 |
| Possibility of planning trip/route | 2 | 4.0 |
| Virtual reality (3D glasses) | 2 | 4.0 |
| No opinion | 2 | 4.0 |
Application of technological and non-technological innovations (since 16 March 2020, the beginning of the pandemic), calculated from positive answers (total of 40)_
| Expressed opinion | Number of mentions in answers (units) | Proportion of answers (%) |
|---|---|---|
| Application of technological or non-technological innovations | 40 | 80.0 |
| Technological or non-technological innovations were not applied | 9 | 18.0 |
| Answers were not provided | 1 | 2.0 |
| Total | 50 | 100.0 |
| Technological or non-technological innovations mentioned (counted from positive answers, n = 40) | ||
| Developed and improved website | 11 | 27.5 |
| Digitalised information and routes, creation of virtual and interactive tours | 9 | 22.5 |
| New or improved mobile applications (APPS) | 9 | 22.5 |
| Information terminals, interactive boards | 6 | 15.0 |
| Non-technological innovations | 5 | 12.5 |
| Transfer to virtual trainings, conferences, video broadcasts, communication with visitors (e.g., via Zoom, Teams) | 5 | 12.5 |
| New and/or improved online store | 4 | 10.0 |
| Contactless payment for goods and services, vending machines, scanners (e.g., scanning tickets using QR codes) | 3 | 7.5 |
| Others (individual and region-specific innovations) | 3 | 7.5 |
| Audio guides | 2 | 5.0 |
| Presence on social networks (e.g., Facebook, TikTok) | 2 | 5.0 |
| New and/or improved online movies and games | 2 | 5.0 |
| Interactive and 3D games (e.g., virtual reality with 3D glasses, interactive game walls) | 2 | 5.0 |
Technological/non-technological innovations planned to be applied in the future, calculated from positive answers (total of 32)_
| Expressed opinion | Number of mentions in answers (units) | Proportion of answers (%) |
|---|---|---|
| Technological/non-technological innovations planned to be applied in future (3 TICs did not specify which ones) | 32 | 64.0 |
| No plans to apply technological/non-technological innovations in future | 3 | 6.0 |
| No opinion | 12 | 24.0 |
| Answers were not provided | 3 | 6.0 |
| Total | 50 | 100.0 |
| Future technological or non-technological innovations mentioned (counted from positive answers, n=32) | ||
| Information terminals, interactive boards/objects | 10 | 31.3 |
| Digitised routes, virtual tours | 8 | 25.0 |
| Others (individual and region-specific products and services) | 8 | 25.0 |
| Virtual reality equipment (3D glasses) | 4 | 12.5 |
| Non-technological innovations | 4 | 12.5 |
| Mobile applications (APPS) | 3 | 9.4 |
| New and/or improved website | 3 | 9.4 |
| Audio guides | 3 | 9.4 |
| New and/or improved online movies and games | 3 | 9.4 |
New tourism products developed and offered to tourists (attractions, itineraries, services) (since 16 March 2020, the beginning of the pandemic)_
| New tourism products and services | |
|---|---|
| Most popular (more than 10 percent mentions in TICs’ answers) | Others (less than 10 per cent mentions in TICs’ answers) |
– new routes (e.g., solo hikes) – renovated touristic objects, new objects – new tours – new brochures (printed and/or electronic versions) – installed or updated information boards (e.g., installed QR code reader) – new or renewed educational programmes and tools – orientation games, active entertainment (sports entertainment, climbing park) – virtual tours – updated website |
– new pedestrian and bicycle paths – remote guide systems, audio guides – mobile applications (APPS) – interactive information boards – virtual reality (3D glasses) – digitalised maps (interactive) – video material to attract tourists – communication, publicity on Internet/social networks |